Be Your Own Story: For STC India Conference Newsletter

December 10, 2015 at Branding, work

Your brand is not only what you do because you have to do whether for joy, money, or people. Your brand is hidden behind everything else that you do. A tweet. A movie review. A blog post. A role in any community.

You participate in a conference. The chair that you occupy in a room is too small for what you actually can do. Start working on your brand. You are already known as something, either for the way you write emails, or the way you conduct meetings, or for your response to deadlines or challenges.

Add clarity and tone to that something.

You are your story; you are part of the script. Give it a voice.

This is a snapshot of my contribution to STC India Annual Conference 2015, see Be Your Own Story.