MissingMarch 22, 2017 at content strategy, UX
Not every parents plan for me — sometimes I just happen. Once I have life, it does not always matter how I happened because the eye is on the goals. Fair enough.
Sometimes, I struggle and a few other times, I get the benefit of doubt. In either case, it does not mean that my owners too struggle like I do. My amputated fingers continue to serve the purpose. Nobody feels the heat because everybody is trying to earn the same benefit of doubt.
One day, I went missing. It was like following page.
The entity was in teens.
The entity was in teens now, and it was gone. I was missing before I was missed.
I am content. Strategic, valuable, goal-oriented, targeted, meaningful, contextual, relevant, and measurable content.