Content Strategy in Healthcare — An Interview with Scott AbelMay 2, 2018 at content strategy, customer experience, healthcare
I ran a series of content conversations, twice in the past. Today, I resume the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. As our first guest, we have none other than the Wrangler – Scott Abel talking about Content Strategy in Healthcare.
“As far as I can tell, many healthcare service providers don’t appear to have information architects, content strategists, content engineers, terminologists, technical communicators, information visualization professionals, accessibility, usability, and localization experts on their staffs — but they should. They also don’t appear to base their communication decisions on neuroscience. By leveraging neuroscience, healthcare and insurance organizations could create patient-focused content designed to have a better chance of being noticed, understood, remembered, or acted upon.”
Thank you Scott Abel, for your thoughtful comments.
For a quick view of all contributions in the series, see Conversations.