Content Strategy in Healthcare — An Interview with Scott Abel

May 2, 2018 at content strategy, customer experience, healthcare

I ran a series of content conversations, twice in the past. Today, I resume the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. As our first guest, we have none other than the WranglerScott Abel talking about Content Strategy in Healthcare.

“As far as I can tell, many healthcare service providers don’t appear to have information architects, content strategists, content engineers, terminologists, technical communicators, information visualization professionals, accessibility, usability, and localization experts on their staffs — but they should. They also don’t appear to base their communication decisions on neuroscienceBy leveraging neuroscience, healthcare and insurance organizations could create patient-focused content designed to have a better chance of being noticed, understood, remembered, or acted upon.”

Thank you Scott Abel, for your thoughtful comments.

For a quick view of all contributions in the series, see Conversations.