Lets Discuss Content and Design in the Language of Stories

November 26, 2018 at content strategy, storytelling, UX

Personas. Customer journey. Content types. Jobs To Be Done (JTBD). Wireframes. Buying decisions. Abandoned cart. Leads. CTA. Product teams worldwide use all kind of terms to design experiences. When I see different UX events (including 3 days conferences) and even the decks on Slideshare, not many design teams speak in the language of storytelling.

I am working on an event that gives a storytelling perspective to UX design and content strategy. And to name this event is an exciting little exercise. I am running a poll on twitter and you have a chance to influence my decision on conference name.

Thank you! For more context on the conference theme, I hope to plan it as an extension of a meetup that I hosted in February this year.