Design for Hero, Strategically—A Guardian of an Intent
Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. See some of her select writings for Ontotext, and know more about her fascinating insights at her website. Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for …
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Content Value—You Cannot Separate it From Design Value
Mark Lewis, the celebrated technical communicator and a veteran in the industry published Deep thought leaders discuss the “value of content”, in this month’s STC Intercom on LinkedIn. Mark has listed a few industry best references (writings, talks) on content value and content metrics. In my understanding, the notion of content as a profit-center have been largely discussed in context …
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Content Strategy in Financial Corporations— An Interview with Lauren Lucchese of Capital One
I ran a series of content conversations, twice in the past. At present, I am running part three in the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. Today, we have Lauren Lucchese (of Capital One) as our guest, and Lauren is talking about Content Strategy in Financial Corporations. “It’s our …
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First Steps in the Strategic Brand Narrative
In my last two content strategy projects with two startups, I realized very early that different teams in either startup did not have a clear understanding of what the brand wanted to do, and why. My second and then third meetings cleared off some dust but I could sense that the message was not absorbed effectively. It was NOT a …
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Content Strategy in Non-Profits— An Interview with Jess Sand
I ran a series of content conversations, twice in the past. At present, I am running part three in the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. Today, we have Jess Sand as our guest, and Jess is talking about Content Strategy in Non-Profits. “But maybe more important than …
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Content Strategy in Healthcare — An Interview with Scott Abel
I ran a series of content conversations, twice in the past. Today, I resume the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. As our first guest, we have none other than the Wrangler – Scott Abel talking about Content Strategy in Healthcare. “As far as I can tell, many …
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Content Strategy: Industry Specific Insights
In the past, I had published a series of content strategy conversations where I invited some of the world’s leading content practitioners to share their thoughts and experiences on content strategy. Now, I plan to resume the series with a difference. This time, I have guests sharing their content strategy experiences for a specific industry. For example, the state of …
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Content Strategy for Business Success—My Meetup Transcript
I hosted a content strategy meetup on 23 February. This is the first person account (transcript-like) of that lively discussion. The audience was a mix of UX and UI engineers from services agencies, marketers, copywriters, and founders, and they had never worked with a content strategist before. Note that I have not transcripted it from any video. The Content Strategy …
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Content Is an Approach — Content Strategy Is the Outcome
I often get emails from technical writers (and sometimes from product design practitioners) on how they can get started with content strategy. This post is a quick reference to get started with content strategy, if that interests you. Here is an example email. I have shared my experiences in the past in technical writers’ first brush with content strategy, and …
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A Content Strategy Project Meeting in a Rapid Fire Mode
- content strategy
- November 16, 2017
My first meeting for the CS project went in a rapid fire mode.
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