Designing for Trust. Speaking on The World Interaction Design Day 2019

While working as a consultant with growing product teams worldwide in the last ten years, “designing for scalability” has been my constant coffee table message. To validate a startup idea, to ensure that the message is marketable, the product is sale-able, and that business is scaleable, I channelize my energies to design products that really inspire trust. Right now if …

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Happy Teachers Day is Happy Customers Day

Who teaches us the best in our work. We enrol for training, and make notes when in talks with our leaders or industry experts because we want to learn. Fair point. However, it is the customers who teach us the best lessons, most often the hard way. This “Teachers Day” is for anyone who is not happy with a product. …

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The Republic of OUTCOME

26 January. India. Indian Republic Day. Being a republic gives us the choice to govern ourselves as a citizen of India. It gives us fundamental rights. To realize how important it is, see a few countries that are not a republic. 26 January 2019 is India’s 70th Republic day. While I am completely involved with OUTCOME that happens in 12 …

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Design for Hero, Strategically—A Guardian of an Intent

Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. See some of her select writings for Ontotext, and know more about her fascinating insights at her website. Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for …

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Content Strategy for Business Success—My Meetup Transcript

I hosted a content strategy meetup on 23 February. This is the first person account (transcript-like) of that lively discussion. The audience was a mix of UX and UI engineers from services agencies, marketers, copywriters, and founders, and they had never worked with a content strategist before. Note that I have not transcripted it from any video. The Content Strategy …

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Designing UX is Designing Delight

The product teams design happiness for the users — and for their communities. One of my tweets on poor UX triggered this post. I often see instances of a poor UX — whether for the way a button or tab responds rather than what it promises, or for the way it makes me take the next action. In the absence of a goal-oriented contextual experience, sometimes …

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I Had No Furniture

I enjoy the daylight savings time difference, very bright and too dark as well. Because I live almost in the middle of the lane, fourth from the outer corner. One fine day, I heard a knock, and they sneaked in. They had a few sharp tools, and a water nozzle too. I was surprised because my neighbors were far well off — so …

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