Autobiography of a Content Chunk

Johunnnnnn is a technical communicator. As the meeting room opened, he came out and picked “Single Sourcing: Building Modular Documentation” from the rack and settled in his chair. It was drizzling outside. There were doubts—for strategy, goals, and for tools. The whole work culture was passionate—to plan scalable and branded content that works towards the right customer experience goals. There …

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Content has its Emotional Needs

As humans, we respond and react to different situations all day. We raise eyebrows when we are stuck in an unexpected traffic jam or when the elevator takes too long to reach us. We feel annoyed when MS Word stops responding and we need to start it all over again. By reflex action, we pull our hand back when it …

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