The UX Battles – Pixels and Dollars

While in a general conversation for the Outcome conference and for our dinner series, our crew member Tanu Sharma asked me for any pointers to raise the bar in her design work. When I talked about research oriented evidence based design, and how to ensure that our designs are scale-able, I sensed her curiosity. “What will you do with all this …

Read More

B2B Sales – The Narrative to the Rescue

Backstory: In 2016, I worked on a product support center project for a real estate CRM. Towards the end of our contract, the founder of the company asked me to have a quick look at the sales pitch thinking that my technical writing eye can help him tighten the slides. I reviewed it and that instance helped me develop some …

Read More

Designing for Sales, Selling the Design

I read Joe Cutler’s post on products’ failures in Its Product’s Fault! Right?, on Medium. It has been widely discussed that the primary reasons of startups’ failures are around product-market fit (or as Brian Balfour says, market-product fit). This is in addition to other factors including weak leadership, flawed product execution, or lack of funds. Market In February this year, CBInsights published …

Read More