When A Grandmother Raises a Tomato

For my grandmother who quit on 11 November. “If you are right, you are the tallest.” She told me on the day when a taller-than-me boy tore my shirt pocket’s zipper when I was seven. “We should not wait to feel hungry to have a fruit. To skip fruit is a disservice to our body.” She told me when I was …

Read More

RIP Resumes. For Roles—For Scripts

Seeking Work. Resumes. Mismatch. Bad Hiring. Cost. Culture. In all communication, context is important. It depends. Don’t we often say that? Unfortunately, most of us overlook the context when we make the most important decisions in our life. While seeking work — a job, a contract, or partnership, and also when hiring. The Pain — A Wrong Commitment While seeking work, we are committed to something what Leonardo …

Read More

Three Questions I Ask in an Interview

To me, an interview is a conversation where two individuals are trying to evaluate if they can work together. At vhite, I have interviewed many candidates in last five years for the position of a technical communicator, a content strategist, or a content engineer. Sometimes, the position was open for an onsite full time employment at vhite, while I had …

Read More

Those Drenched 2 Hours 10 Minutes

My son will be five in August this year. Even after completing two years of his pre-school, he is reluctant and depressed while going to his new school. This is an account of day four of his school for how I try to prepare him for a school day. 06:10 AM He wakes up. Stays in bed. Active but quiet. Reluctant. …

Read More

Content for Failure? Or, Content For Success?

Every organization wants to connect with its audience whether for its products, services, or information sharing. The Content for Success mindset is central to your success at all stages of your business. Content helps you refine your business idea and to validate it in market — product idea on canvas, customer interviews, user research Content is key to the whole user experience as it …

Read More

Stories Getting Their Due

I am a big fan of MasterChef India. As a viewer, I love the drama, the way participants adhere to the instructions, their energy and the passion, and how judges evaluate a dish for different parameters. They expect balance against some standards which makes sense to most of the aspects in our life. As an entrepreneur, I love the way …

Read More

Santa and Entrepreneurs: Common Grounds

Born in a small town in a Hindu family, I did not know of Santa or Christmas and its background till I was around 15 years of age. In my early 20s, I got some idea of Santa and the Christmas flavor, with the buzz around for Christmas trees, candies, and the gifts. Now in last couple of years when I have got to …

Read More