UX Writing is like pancakes’ discussions in product teams—causing just enough curiosity. UX Writing makes a product understandable and so usable. But how UX Writers actually plan and deliver their work?
I use a specific Content Mockups Framework in my work, and I talk about this framework in this Medium post. Join me on 04 June to discuss how UX Writers deliver their work.
Join me on 04 June. 08:30 PM IST. Only 30 seats.
After working with product teams for more than ten years on the onboarding, UX, and content driven growth strategy, I see that so many products do not scale because of the broken positioning.
07 May 2020, 08:30 PM IST. 02 and 09 April 2020, 07:00 PM IST.
“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.”
– quoted from my dialogue with Teodora Petkova