Content Strategy in Non-Profits— An Interview with Jess Sand

I ran a series of content conversations, twice in the past. At present, I am running part three in the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries.

Today, we have Jess Sand as our guest, and Jess is talking about Content Strategy in Non-Profits.

“But maybe more important than making that emotional connection is to make a financial one. It’s often shocking to everyone when they discover just how much lost time in wages is poured down the drain because systems and workflows aren’t automated. This takes some effort, and some math, but it’s so worth it. And estimates are fine for this — identify all the different kinds of content you produce. Then estimate the amount of time each person spends to produce it.”

Thank you Jess Sand, for your thoughtful comments.

For a quick view of all contributions in the series, see Conversations.