I work with product teams as an independent consultant, on the intersection of product UX, design leadership, product content strategy, and sometimes in product management in growing teams. My work involves the product strategy from conversions to onboarding, product positioning, and establishing design standards and culture. See the following to know more me and my work.

  • My approach
  • Projects
  • Learning and lessons
  • My conference
  • Skills
  • My work
  • Hosting interviews
  • My product success program

My approach

I started as a product technical writer in 2004. In 2007, I started learning about content strategy. In 2011, while working on a B2B marketplace in London, and then in 2012 when I was working for a B2B marketplace in Hawaii, I realized that I need to take more ownership of the interface design and content architecture to make more sense of the content. 

Since 2017, I am working on the bold intersection of product management, design leadership, product content strategy, and product positioning.

Learning and lessons

Being on Product Hunt since its very early days, I have spoken to hundreds of founders and product leaders worldwide to help them validate onboarding, marketability, positioning, and customer success goals. 

I have shared a few examples in this Medium post—Common Sense Business, and I have done more detailed reviews for many fast growing startups.


2Way, a B2B in Iceland (unions)

Altamira, B2B in Italy (HR)

eB***r, B2B in France (Auctions and ecommerce)

BioCollections., B2B in Miami (healthcare)

biz:Examiner, B2B in Austria (exams lifecycle)

Camprocks, the US (Girls’ camps)

Hea**n, B2B in the US (project health screening)

Hoolime, B2B in the US (healthcare)

ill**ts, B2B in UK (data mapping)

karmaCRM, B2B in the US (CRM)

L****a, stealthmode B2B marketplace in the US

Na**plough, a B2B in the US (snow ploughing)

Profit, B2B in the US (OKRs)

ReallyColor, in the US

RealtySoft, B2B in the US (real estate CRM)

Sken, B2B in the US (DevOps)

SwitchPay, B2B in Germany (payments orchestration)

Tr**rs, a B2B travel portal in Canada, closed

Trendspek, B2B in AUS (Asset management)

TMail, B2B enterprise in the US

U-2-me, B2B marketplace in UK

UniquID, the US (IoT on blockchain)

  • multiple products in an NDA contract with a client in Hawaii, on EV and energy, AEEE, and Waypoint Power Programs

My conference

Since I volunteer for many international conferences in different roles, I planned my own UX conference in the year 2018, in Chandigarh. In 2021, I could invite a stellar line up of international speakers from Intuit, Express Scripts, Atlassian, Microsoft, and Encode.


  • Product onboarding and customer retention strategy
  • Product management for small and growing teams, for content-driven-design-driven product experience
  • Establish design and content standards
  • Content design, UX writing, product content strategy
  • Brand narrative strategy, product positioning, storytelling
  • Set up system driven design culture in the organizations
If you are looking for technology skills: Miro, Notion, Airtable, Stripe APIs, Typeform, Slack, Figma, and anything that helps me articulate why we work and how we work

“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.” 

– quoted from my dialogue with Teodora Petkova

I host guests for interviews

I run a series of interviews where I host international guests in a conversations for all things work. We discuss product content strategy, content-driven design, UX, customer experience, and brand content strategy.

My 'Product Success' program

In 2020, I ran ‘Product Content Strategy and UX for Product Success: An Advanced Program, and it was such a joyful experience. I plan to run it again in August 2021.