Not many product content strategists talk about their role in SaaS pricing pages....
We have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have....
Product positioning is an extension of the strategic brand narrative and it should be well-thought, research-driven, and respected....
We have technology frameworks for Javascript, and we have design systems too. Do we have a decision frameworks too?...
Designers are hooked to design pixel-perfect layouts. ...
8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints....
The bottomline for a digital design services agency is to ‘win a project’ and start drawling lines and writing code as soon as possible....
For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?...
Product teams in Chandigarh region have a chance to unlearn the outdated features-driven product design practices and to relearn the customer-story driven experience design practices....
Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself....
Content lives in design and design communicates via content....
He is seven today. He cannot vote but he knows when to raise his hand....
The design team should have basic understanding of how their sales team sells, and the sales team should have some idea of the design decisions....
Every brand starts with a few select words to communicate its what and why....
Look at the stakes. Just think — there are people involved....
Autobiography of a bad tooth. Uphill in the left. A bad tooth in the orbit....
“Ok, I want to know how critical this rebranding is for your business.”...