Slides from my upcoming talk at the Utterly Content Conference: Content Strategy and Brand Narrative

As I often say, content marketing is often a content strategy problem and content strategy begins with the brand narrative strategy. I am speaking at the upcoming Utterly Content Conference next week, on how content strategy is an extension of the brand narrative. When we design our content style guides, content systems, or design systems, these are not only for …

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Hey Design!

I will not get into the schematics of Hey as an email as service or Hey as an email client (as Nathan Baschez has dug it deeply), or the unit economics, or the business model. I am following Jason fried for their blog for a long time now, I saw it moving from medium to their own hosted domain. I used Basecamp ten years …

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A Content Strategy Conversation—Margot Bloomstein

This is part of my content conversations series that I am running on Medium for a few years now. Margot Bloomstein (LinkedIn) is a brand and content strategist and she partners with companies in a range of industries to foster sustainable, brand-appropriate content that clarifies and manifests their communication goals through content models, editorial style guidelines, and governance. Here is one …

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Product Content Strategy—For the SaaS Pricing Page

Content strategy is challenging for any organization. For a product company, getting started to connect the dots within the digital footprints of an organization, and then translate that energy into a content canvas can be an even bigger challenge. I first read about product content strategy by the folks at Shopify (an example, another example), and later at Facebook (example), and Intercom (example). The authors here talk …

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A Conversational Quick Reference to—What is UX Design

This week, I am doing a bit of an experiment as you get some control on what you want to read for specific parts in the post. This conversational writing experience is provided by Typeform. I am not too sure if this is the best use case to leverage the real power of conversational authoring experience but talking about UX design should be a …

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Designing for Trust. Speaking on The World Interaction Design Day 2019

While working as a consultant with growing product teams worldwide in the last ten years, “designing for scalability” has been my constant coffee table message. To validate a startup idea, to ensure that the message is marketable, the product is sale-able, and that business is scaleable, I channelize my energies to design products that really inspire trust. Right now if …

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Pixel-Assured before Pixel-Perfect

Designers are hooked to design pixel-perfect layouts. In last twenty years, I have seen design teams investing in PSD to HTML, and later to a variety of libraries, extensions, and tools to ensure that designs are pixel perfect. Ironically, in every product team where I am involved after the development starts, I have a hundred percent record of getting a …

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8Knorks — Design around Dinner, in Chandigarh

8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints. The table is set in the beautiful Chandigarh, on 12 July. A Friday evening. Windy. Say it Loud Does your current work engagement give you a chance to …

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The Hardest Part of Our Work

Tori Street tweeted a few days back where she asked the content practitioners for what is the hardest part of our work. Hey Content Designers and Content Strategists – can we talk honestly for a moment? What’s the hardest part of your job? Which part do you – personally – feel you have the most growing to do?#contentstrategy #contentdesign — …

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Introducing Content Strategy in the Middle of Project

How do you introduce content strategy in a product team where the product is already half-developed? I had that experience two years back where the team was designing the product purely for the specifications that spoke in the language of what the founders wanted or how the project manager had envisioned. As I had anticipated, there were no standards or …

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