Lets Discuss Content and Design in the Language of Stories

Personas. Customer journey. Content types. Jobs To Be Done (JTBD). Wireframes. Buying decisions. Abandoned cart. Leads. CTA. Product teams worldwide use all kind of terms to design experiences. When I see different UX events (including 3 days conferences) and even the decks on Slideshare, not many design teams speak in the language of storytelling. I am working on an event …

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Design for Hero, Strategically—A Guardian of an Intent

Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. See some of her select writings for Ontotext, and know more about her fascinating insights at her website. Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for …

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Content Value—You Cannot Separate it From Design Value

Mark Lewis, the celebrated technical communicator and a veteran in the industry published Deep thought leaders discuss the “value of content”, in this month’s STC Intercom on LinkedIn. Mark has listed a few industry best references (writings, talks) on content value and content metrics. In my understanding, the notion of content as a profit-center have been largely discussed in context …

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Content Strategy in Financial Corporations— An Interview with Lauren Lucchese of Capital One

I ran a series of content conversations, twice in the past. At present, I am running part three in the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. Today, we have Lauren Lucchese (of Capital One) as our guest, and Lauren is talking about Content Strategy in Financial Corporations. “It’s our …

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