Interviews in a Medium Publication

Since 2015, I run a series of interviews where I host international guests in a conversations for all things work. We discuss product content strategy, content-driven design, UX, customer experience, and brand content strategy. I started these on ContentHug in the year 2015 and later ported these to my Medium publication in 2016. Subscribe to my emails to stay informed about my writings, talks, and work.
An advanced course in content strategy, content design, UX for product success.

Coming up next: September 2020

Content Strategy and Domain Models, a Conversation with Carrie Hane

“The process model resulted when I started doing content models with my clients but someone else would be doing the interface design and engineering. That’s when I discovered that most people didn’t know what to do with the content model. ” (Read the conversation on Medium)
Teodora Petkova in an interview with Vinish Garg on semantic web, text, and content strategy.

A Semantic Text Strategy Conversation: Teodora Petkova

“We never decide on meaning. You don’t need me to tell you that we construct but the other side is as powerful in the construction as we are. It is a vortex and a dance.” (Read the conversation on Medium)

Margot Bloomstein in an interview with Vinish Garg n brand and content strategy.
Brand and Content Strategy: Margot Bloomstein
“Chatbots that don’t breach the uncanny valley but speak in a voice that’s upfront about their limitations and edges of expertise can offer users the most support, while they adapt for continued learning.” (Read the conversation on Medium)
Lauren Lucchese in an interview with Vinish Garg on content strategy for AI, and content design for intelligent chatbots.
Content Strategy in Financial Corporation: Lauren Lucchese
“It’s how we get to a point where we’re designing conversations that embrace the natural language that customers use to communicate with us, and helps us build experiences that get smarter with each interaction.” (Read the conversation on Medium)
Jess Sand in an interview with Vinish Garg on content strategy for non-profits.
Content Strategy in a Non-Profit: Jess Sand
“So one of the most effective ways to justify the technology needed to structure and manage your content is to surface the risk of NOT making the investment.” (Read the conversation on Medium)
Scott Abel in an interview with Vinish Garg on content strategy.

Content Strategy in Healthcare: Scott Abel (2018)

“It’s a big content hairball orchestrated poorly by well-intentioned professionals that fails to improve the patient experience. Poorly designed and delivered content can impair a patient’s ability to understand their predicament, create unnecessary anxiety, and potentially, damage a patient’s health.” (Read the conversation on Medium)
Kathy Wagner in an interview with Vinish Garg on content strategy.
A Content Strategy Conversation: Kathy Wagner

“How do you provide your audiences with the ability to control the things they want to control (without overwhelming them with too much choice), automatically serve them valuable and relevant information when and where they want it, and still give them the option of reaching out to an actual human being when that’s the best way to serve them?” (Read the conversation on Medium)

Cruce Saunders in an interview with Vinish Garg on content strategy and content engineering.
A Content Strategy Conversation: Cruce Saunders
“I imagine a content modeling suite that can allow content engineers to work with models in a data or grid view, but then also see them represented as an entity relationship diagram as a dimensional knowledge graph, and to permit arranging content elements within different views or renderings.” (Read the conversation on Medium)
Mathias Maul in an interview with Vinish Garg on content strategy.
A Content Strategy Conversation: Mathias Maul
“Maybe we shouldn’t try to find balance but instead develop strategies to stay flexible in spite of the unforeseen changes brought forth by AI? Ask me again in some years.” (Read the conversation on Medium)
Heinz Wittenbrink in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Heinz Wittenbrink

“Content is a part of social practices, of language games. Content does not exist without its interpretation by (mostly) human actors and is always the result of an interpretation.” (Read the conversation on Medium)
Hilary Marsh in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Hilary Marsh

“Content strategy really touches organizational development and change management, as much as or even more than content creation. And an organization’s digital presence often reflects is dysfunctions.” (Read the conversation on Medium)
Hilary Marsh in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Lisa Trager

“Those who are more on the content engineering side work on developing content models, taxonomies, and tagging the content so that it is in alignment with the needs of users, as well as the content owners and engineers who are developing the architecture for the CMS.” (Read the conversation on Medium)

Chris Turner in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Chris Turner

“My personal belief is that the line between content and code will blur and content strategists will need to develop a programmer’s mentality in affixing tags or code to content that is invisible to the audience.” (Read the conversation on Medium)
Michael Andrews in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Michael Andrews

“I’m concerned that too few content strategists understand metadata. They may create systems to structure and organize content (for example, custom taxonomies or content models), but these efforts can’t inter-operate with content created by other organizations.” (Read the conversation on Medium)

Joe Gollner in an interview with Vinish Garg on content strategy and content systems.

A Content Strategy Conversation: Joe Gollner

“Design a content system that features solution patterns for validation, analysis, and controlled adaptation and that adheres to the greatest extent possible to the principles of lean system design.” (Read the conversation on Medium)
Scott Abel in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Scott Abel (2015)

“I would say that in some organizations when there is an argument for what needs to happen, it is premature for a content strategist to be involved, especially when a company does not have a clear understanding of its content problems.” (Read the conversation on Medium)
Marcia Riefer Johnston in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Marcia Riefer Johnston

“What’s astonishing to me is that so much content gets created without a true answer to why. “My boss requires a blog post every day” is no answer. That’s not a business reason for creating content. Why does your boss require a blog post every day? Answer that — and keep going.” (Read the conversation on Medium)
Ellis Pratt in an interview with Vinish Garg on technical communication.

A Technical Communication Conversation: Ellis Pratt

“There are reverse selling questions such as, Why bother changing? Does the problem really exist? and so on, that you can ask. You can remind them of their answers during the project. You also need to show the planned activity relates back to whatever was causing them to lose sleep at night.” (Read the conversation on Medium)

Noz Urbina in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Noz Urbina

“Structure and semantics are still too often left up to technical staff. The content strategist needs to be the ambassador for these concepts into the business as a whole to show not just that they’re the nuts and bolts of a platform.” (Read the conversation on Medium)
Ray Gallon in an interview with Vinish Garg on information and communication.

A Technical Communication Conversation: Ray Gallon

“How will returns, rejects, defects, be managed for users when most of the process is automatic and without human intervention? Who will tell the machines what they need to watch, what to do when certain events are triggered, and whom to inform? How will they do this?” (Read the conversation on Medium)
Colleen Jones in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Colleen Jones

“WebMD—I like that they’re taking useful, credible content and combining it with features to make interesting products, such as the WebMD Medication Reminders for AppleWatch.” (Read the conversation on Medium)

Rahel Anne Bailie in an interview with Vinish Garg on content strategy.
A Content Strategy Conversation: Rahel Anne Bailie

“Two big lessons that I’ve learned along the way is that (a) without executive buy-in, the strategy will fail. It’s hard enough to get a content strategy implemented when there is executive buy-in.” (Read the conversation on Medium)

Mark Lewis in an interview with Vinish Garg on technical communication and content strategy.
A Content Strategy Conversation: Mark Lewis

“We must continue to be the voice of education. We must continue to analyze bleeding edge technologies and determine the real benefits and risks.” (Read the conversation on Medium)

Val Swisher in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Val Swisher

“The status quo of content has led us to having way too much content that is difficult to find, hard to manage, outdated, and more. Content strategists need to be looking for better, smarter, more advanced ways to help companies manage their content through the entire lifecycle.” (Read the conversation on Medium)

Sarah O'keefe in an interview with Vinish Garg on content strategy.

A Content Strategy Conversation: Sarah O’Keefe

“The most important thing I’ve learned is that it’s never about the tools. It’s always about the people. Instead of fighting over preferred tools, focus on building the right relationships. Once you have strong working relationships, tool decisions are much easier.” (Read the conversation on Medium)

Kt Brown Hoekstra in an interview with Vinish Garg on technical communication.
A Technical Communication Conversation: Kit Brown Hoekstra

“To do this, we shift our self-perception away from being “Schleprock” r “Eeyore” and toward being the positive and critical assets that we are.” (Read the conversation on Medium)

Larry Kunz in an interview with Vinish Garg on technical communication.
A Technical Communication Conversation: Larry Kunz

“We’re uniquely positioned to understand each audience in terms of the questions they need to have answered, in terms of the problems they hope to solve, and in terms of their frame of reference.” (Read the conversation on Medium)

Mark Baker in an interview with Vinish Garg on technical communication and content strategy

A Content Strategy Conversation: Mark Baker

“We need to learn how to create order and structured in a digital space, and that essentially means order and structure realized and expressed through metadata. But while everyone in content strategy recognizes the importance of metadata, we still tend to treat metadata like library catalog entries.” (Read the conversation on Medium)

Tom Johnson in an interview with Vinish Garg on technical communication.

A Technical Communication Conversation: Tom Johnson

“Working in an environment that gives the doc team some autonomy and flexibility is key. One area that I’ve had to wrestle with is where and how to publish docs in an authenticated way (without an application GUI doing the authentication).” (Read the conversation on Medium)

Don Day in an interview with Vinish Garg on technical communication and content strategy.

A Content Strategy Conversation: Don Day

“If we characterize this era as “the age of doing-it-our-own-way,” then the true disruption would be to create larger communities of shared methods and techniques.” (Read the conversation on Medium)

Vinish Garg hosts interviews on content strategy and content's role in design and business goals.

The Host: Vinish Garg

In addition to hosting guests for an interview in this Medium publications, I write on SubStack as well. Subscribe to my emails to stay informed about my writings, talks, or work.

“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.” 

– quoted from my dialogue with Teodora Petkova