For experienced product content strategists and content designers, content-driven design practitioners, and early stage product managers
The program is designed to work with you in making a shift from ‘work for product shipping‘ to ‘work for product success‘. In addition to being a content strategy course or a content design course, the program is an extension to our learning so far to widen our sphere of influence for leading teams, for a product-success-centric approach to our work.
You have a choice to design your program and select the topics that align with your interests and career path.
Track Categories: An option to select a program track category from the following.
Tracks: An option to select a program track from the following.
Example: You can enroll into any ‘category > track’ combination, for example:
For some topics, you will see a guest as the co-host with me in the live video call. This gives you a wider perspective to apply your learning in the program.
“The program begins with the right awareness and culminates with the right habits.”
You design it for yourself. The program runs for six weeks with two live calls in every week, each of 90 minutes. So, you can mark your calendar for 12 days in those six weeks. It includes:
After you enroll, you can select one track category from the following. On Day 12 of the program, we shall map your learning and takeaways with your selected category.
Getting started, orientation, program goals, our work, why design, why content
A cup or magazine, people, customers, functions, story, goals
The bottom line, evidence based, customer journey, team, conversion, growth
Track 1: Customer Journey > Onboarding > Customer Success
On Day 4 to day 12, we will discuss:
Identifying customer success criteria, onboarding
Example dashboard, product metrics
UX writing and positioning
Unfolding customer journey, omnichannel
System, frameworks, speed
Cross-context to other two tracks
Cyd Harrell
Track 2: Startup product market-fit > Design fit > Content fit
On Day 4 to Day 12, we will discuss:
Tie content goals to each interaction, onboarding
Content on speed, cross-functional
Quick wins, design scales ‘with’ content
Cross-context to other two tracks
Track 3: System thinking > Models and frameworks
Getting into system thinking [Guest]
Leadership tradeoffs [Guest]
Stakeholders map, system-driven
Cross-context to other two tracks
Guest
Cyd Harrell
The program starts on 03 November and concludes on 11 December. Six weeks, two live calls every week, each call is of 90 minutes.
No Certificates: There are no certificates with this program. Your participation and your work in this program is your own public portfolio.
USD 1900Early seat: USD 1710, till 06 October (save 10%)
Closed
USD 900Early seat: USD 810, till 06 October (save 10%)
Closed
USD 2700Early seat: USD 2430, till 06 October (save 10%)
Closed
Everything in the Live plan
Plus
USD 1200Early seat: USD 1080, till 06 October (save 10%)
Closed
* Exclusive for early stage founders or product leaders, only four (4) seats
Related readings: Onboarding and experience, SaaS pricing pages, Hey’s design failure
For anyone in India, please enroll by a transaction via Paypal to vinishjg (at) gmail (dot) com.
Extra: All the participants get:
But why yet another program? When UX is user-centric, business-centric, citizens-centric, does it retain the same centricity when the product grows? (See related reading.)
When product scales, how it impacts the content or design. Do the design components and the content scale in proportion and in the same direction? Where the product disintegrates, and why?
This is not another content strategy course, or a content design course, or a UX course. This is a product success program.
Meaning. Let’s find it together. Get your seat today.
The program host
Vinish Garg is the program host. Vinish works as an independent consultant on the intersection of product UX, content strategy, and brand narrative strategy. He shares his experienced on Medium, on Substack, and he owns a UX conference, Outcome. In October 2020, Vinish is presenting at the Utterly Content conference (see day 2).
Rahel Anne Bailie
A results-driven, seasoned consultant with extensive experience in digital transformation. Rahel has a strong track record of delivering end-to-end content systems in the context of digital strategy projects, often in environments with complex content delivery requirements.
Noz Urbina
I have just announced the program. If your product, services, or business model align with the program goals, get in touch at vinish.garg@vhite.com.
copyrights 2020 Vinish Garg.
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