My writings

Over two hundred posts on content strategy, design, UX, startups, product leadership, culture, and a few around my son and folks around me.

Strategic Brand Narrative

The first steps in setting up a shared understanding of business success and customer success goals in a shared vocabulary: It means that the individuals in every team across functions, locations, roles, and working in different languages align their efforts for common goals towards the business success and customer success. Read the complete post here.

For your team

If there is a use case where an external perspective might help your team in product strategy, UX, content, or brand narrative, let’s speak.

Covid-19 means we have time.

We have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have. (read the complete post here).

Upcoming Talk at the Utterly Content Conference: Content Strategy and Brand Narrative

#3 TheMajorArc (Opens in my SubStack)! Where is the design?

A Content Strategy Conversation—Margot Bloomstein

#2 TheMajorArc (Opens in my SubStack)

Code. To Design. To Narrative.

Product Content Strategy—For the SaaS Pricing Page

#1 TheMajorArc (Opens in my SubStack)

Content Mockups for UX Writing

Not Investing in Product Positioning is a Disrespect to the Product Itself

Our Decisions Framework

Join Me: An Hour on Zoom

Love All or D F N P T H

Designing for Trust. Speaking on The World Interaction Design Day 2019

Happy Teachers Day is Happy Customers Day

Pixel-Assured before Pixel-Perfect

The 8Knorks Cuisine—As Design Leaders, do We Own the Loss to the Business

8Knorks — Design around Dinner, in Chandigarh

Father’s Day for My Son, Because “A Child is the Father of Man”

Digital Design Services Agencies—A Radical Perspective Required

The Hardest Part of Our Work

Introducing Content Strategy in the Middle of Project

The UX Battles–Pixels and Dollars

Borders and Margins in Our Own Code

UX Writing: An Annoying Limitation that I Often Experience

The Ministry of Content—Empathy, Empowerment, and Economics

Chandigarh: A Connected City Proposal [Slides]

OUTCOME: A UX Design Conference. Why is it For Every Product Team in Chandigarh

The Republic of OUTCOME

The Year 2018 Footprints

Designing for the OUTCOME: A Conference, Products Culture, and Startup Ecosystem

Lets Discuss Content and Design in the Language of Stories

Design for Hero, Strategically—A Guardian of an Intent

I Slept with My Ex Car Today

Content Value—You Cannot Separate it From Design Value

Letter to My Seven Years Son—A Y-Shaped Conversation

B2B Sales – The Narrative to the Rescue

A Queue is a Hope

Designing for Sales, Selling the Design

Content Strategy in Financial Corporations— An Interview with Lauren Lucchese of Capital One

Friday Reel

Content Strategy in Non-Profits— An Interview with Jess Sand

The Best Jobs in Technology? But Who Will Sell?

Project Management. Management or Leadership?

Friday Reel

Content Strategy in Healthcare — An Interview with Scott Abel

Colors and Accessibility. And Standards.

Content Strategy: Industry Specific Insights

Content Strategy for Business Success—My Meetup Transcript

For My Birthday—I Applied for a License

My Valentine Ring

Designing UX is Designing Delight

I Had No Furniture

Content Is an Approach — Content Strategy Is the Outcome

A Content Strategy Project Meeting in a Rapid Fire Mode

When A Grandmother Raises a Tomato

Designing Promotional Codes: A UX Case Study

Being Name is Being Naman

A Startup is a Pretense if…

Stop Doing Average Work, It Annoys Everyone

RIP Resumes. For Roles—For Scripts

Airtel and a Hero’s Journey — The Bladesmith and the Coin


Moved to 41-APAL, Whistles Town

Servers Ban All 500 to 1000 lines of Code

Storytelling to Rescue

Three Questions I Ask in an Interview

Cheat Sheet: Content Strategist, Technical Communicator

Letter to My Son. He is Five Today.

The Speedometer and Anniversary Wishes

An Independent Technical Writer or a Content Specialist—a Product Owner

When an Entrepreneur’s Phone Rings for Too Long

Epic List of +170 Sources for Content Community

Content — Brick by Brick

Those Drenched 2 Hours 10 Minutes

Autobiography of a Content Chunk

13 Industry Experts: Brands They Admire for Content

Content for Failure? Or, Content For Success?

16 Experts on: Content’s Role in Disruption

Investing in Community, Mentors’, and Influencer Relationships

Technical Communicators’ First Brush with Content Strategy

A Startup is an Intent

ContentHug Curtains

Be Your Own Story: For STC India Conference Newsletter

Guts and Glory. Conference. Vitamins. Canvas.

Content strategy in technical communication

Adaptive. Intelligent. Personalized. Omnichannel. Content is playing now.

Per Brick. Per Stitch. Per Word.

51 Reasons: Why Startups Need a Knowledge Base

14 Ways: How Your Customer Support Benefits From a Knowledge Base

Churn Rate? Let There be a Knowledge Base

Pitching to Investors: Those Four Minutes

Content Governance: Divide Between North and South

ContentHug: Makers Story

Stories Getting Their Due

Santa and Entrepreneurs: Common Grounds

Clients Demands: Can you push the sun a little?

My Key Takeaways in 2014 [2]:

My Key Takeaways in 2014 [1]: Product Hunt

Authoring Tools For Startups

A Failed Technical Documentation Project

Technical Communicators: Stop Thinking of These 13 Things

My Top Three in Tech Comm

Documentation Teams and Support Centres: Collaboration for A Common Goal

Content has its Emotional Needs

“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.” 

– quoted from my dialogue with Teodora Petkova