Over two hundred posts on content strategy, design, UX, startups, product leadership, culture, and a few around my son and folks around me.
If there is a use case where an external perspective might help your team in product strategy, UX, content, or brand narrative, let’s speak.
“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.”
– quoted from my dialogue with Teodora Petkova