My writings
Over two hundred posts on content strategy, design, UX, startups, product leadership, culture, and a few around my son and folks around me.
Over two hundred posts on content strategy, design, UX, startups, product leadership, culture, and a few around my son and folks around me.
The first steps in setting up a shared understanding of business success and customer success goals in a shared vocabulary: It means that the individuals in every team across functions, locations, roles, and working in different languages align their efforts for common goals towards the business success and customer success. Read the complete post here.
If there is a use case where an external perspective might help your team in product strategy, UX, content, or brand narrative, let’s speak.
#3 TheMajorArc (Opens in my SubStack)
Hey.com! Where is the design? (Opens in Medium)
A Content Strategy Conversation — Margot Bloomstein (Opens in Medium)
#2 TheMajorArc (Opens in my SubStack)
Code. To Design. To Narrative. (Opens in Medium)
Product Content Strategy — For the SaaS Pricing Page
#1 TheMajorArc (Opens in my SubStack)
Content Mockups for UX Writing
Not Investing in Product Positioning is a Disrespect to the Product Itself
Designing for Trust. Speaking on The World Interaction Design Day 2019
Happy Teachers Day is Happy Customers Day
Pixel-Assured before Pixel-Perfect
The 8Knorks Cuisine—As Design Leaders, do We Own the Loss to the Business
8Knorks — Design around Dinner, in Chandigarh
Father’s Day for My Son, Because “A Child is the Father of Man”
Digital Design Services Agencies—A Radical Perspective Required
Introducing Content Strategy in the Middle of Project
The UX Battles–Pixels and Dollars
Borders and Margins in Our Own Code
UX Writing: An Annoying Limitation that I Often Experience
The Ministry of Content—Empathy, Empowerment, and Economics
Chandigarh: A Connected City Proposal [Slides]
OUTCOME: A UX Design Conference. Why is it For Every Product Team in Chandigarh
Designing for the OUTCOME: A Conference, Products Culture, and Startup Ecosystem
Lets Discuss Content and Design in the Language of Stories
Design for Hero, Strategically—A Guardian of an Intent
Content Value—You Cannot Separate it From Design Value
Letter to My Seven Years Son—A Y-Shaped Conversation
B2B Sales – The Narrative to the Rescue
Designing for Sales, Selling the Design
Content Strategy in Financial Corporations— An Interview with Lauren Lucchese of Capital One
Content Strategy in Non-Profits— An Interview with Jess Sand
The Best Jobs in Technology? But Who Will Sell?
Project Management. Management or Leadership?
Content Strategy in Healthcare — An Interview with Scott Abel
Colors and Accessibility. And Standards.
Content Strategy: Industry Specific Insights
Content Strategy for Business Success—My Meetup Transcript
For My Birthday—I Applied for a License
Designing UX is Designing Delight
Content Is an Approach — Content Strategy Is the Outcome
A Content Strategy Project Meeting in a Rapid Fire Mode
When A Grandmother Raises a Tomato
Designing Promotional Codes: A UX Case Study
Stop Doing Average Work, It Annoys Everyone
RIP Resumes. For Roles—For Scripts
Airtel and a Hero’s Journey — The Bladesmith and the Coin
Moved to 41-APAL, Whistles Town
Servers Ban All 500 to 1000 lines of Code
Three Questions I Ask in an Interview
Cheat Sheet: Content Strategist, Technical Communicator
Letter to My Son. He is Five Today.
The Speedometer and Anniversary Wishes
An Independent Technical Writer or a Content Specialist—a Product Owner
When an Entrepreneur’s Phone Rings for Too Long
Epic List of +170 Sources for Content Community
Those Drenched 2 Hours 10 Minutes
Autobiography of a Content Chunk
13 Industry Experts: Brands They Admire for Content
Content for Failure? Or, Content For Success?
16 Experts on: Content’s Role in Disruption
Investing in Community, Mentors’, and Influencer Relationships
Technical Communicators’ First Brush with Content Strategy
Be Your Own Story: For STC India Conference Newsletter
Guts and Glory. Conference. Vitamins. Canvas.
Content strategy in technical communication
Adaptive. Intelligent. Personalized. Omnichannel. Content is playing now.
Per Brick. Per Stitch. Per Word.
51 Reasons: Why Startups Need a Knowledge Base
14 Ways: How Your Customer Support Benefits From a Knowledge Base
Churn Rate? Let There be a Knowledge Base
Pitching to Investors: Those Four Minutes
Content Governance: Divide Between North and South
Santa and Entrepreneurs: Common Grounds
Clients Demands: Can you push the sun a little?
My Key Takeaways in 2014 [2]: Clarity.fm
My Key Takeaways in 2014 [1]: Product Hunt
A Failed Technical Documentation Project
Technical Communicators: Stop Thinking of These 13 Things
Documentation Teams and Support Centres: Collaboration for A Common Goal
“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.”
– quoted from my dialogue with Teodora Petkova