An Hour on Zoom

A small group for focused one-hour discussions on all things products 

Upcoming

Product Onboarding: Design With Content, on September 10 2020, 07:30 PM IST (details coming soon)

Past Events

SaaS Pricing Page: Product Content Strategy

The product content strategists play such an important role in designing the lifeblood of a SaaS, the pricing page. The opening statements in a few SaaS pricing pages:

– Intercom—talks about the value
– Basecamp—talks about social proof
– Drift—talks about the simplicity of pricing
– Shopify—talks about the convenience

See details

02 July 2020 

UX Writing, by Content Mockups

REPEAT Session: This is a repeat of the session that I hosted on 04 June 2020. UX Writing makes a product understandable and so usable. But how UX Writers actually plan and deliver their work?

See details

25 June 2020 

Product Positioning: Messaging and Storytelling

After working with product teams for more than ten years on the onboarding, UX, and content driven growth strategy, I see that so many products do not scale because of the broken positioning.

The questions are who will sell, and how, and where is the strategy in the positioning?  Let’s discuss the whys and hows of effective product positioning.

07 May 2020, 08:30 PM IST. 

The ninety percent in design

Let’s understand what it means to design a product!  These two sessions are meant for leaders and executives. Design is ten percent of designingsee this post for the context.

02 and 09 April 2020, 07:00 PM IST.

Hosted by

Vinish Garg is the founder organizer of Outcome, a series of programs and events around products UX narrative design. Know about Vinish Garg.

Vinish Garg hosts An Hour on Zoom, for product UX narrative design sessions

“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.” 

– quoted from my dialogue with Teodora Petkova