Product Onboarding: Design With Content, on September 10 2020, 07:30 PM IST (details coming soon)
The product content strategists play such an important role in designing the lifeblood of a SaaS, the pricing page. The opening statements in a few SaaS pricing pages:
– Intercom—talks about the value
– Basecamp—talks about social proof
– Drift—talks about the simplicity of pricing
– Shopify—talks about the convenience
02 July 2020
REPEAT Session: This is a repeat of the session that I hosted on 04 June 2020. UX Writing makes a product understandable and so usable. But how UX Writers actually plan and deliver their work?
25 June 2020
After working with product teams for more than ten years on the onboarding, UX, and content driven growth strategy, I see that so many products do not scale because of the broken positioning.
07 May 2020, 08:30 PM IST. 02 and 09 April 2020, 07:00 PM IST.
“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.”
– quoted from my dialogue with Teodora Petkova