Consultancy—strategic, actionable deliverables, for metrics-centric results

I help B2B SaaS companies improve conversions, activation, retention, and revenue through strategic positioning and marketing frameworks, UX and design audit and actionable plans, and product content strategy and steps.

On 22 November 2025, I am opening three consulting engagements for your business needs, a few of my clients are Denim (freight factoring, link), 2Way (unions workflow, link), Calimatic (B2B EdTech, link), Profit (OKRs, link), bizExaminer (universities workflow, link), UniquID (link), a B2B2C payment orchestration platform in Germany, and more.

✓ SaaS onboarding audit

Address friction in activations, more conversions, better retention
  • Customer’s uncertainty and friction in their journey
  • Clarity in interactions, steps, flow
  • Conversion and onboarding for UX and the product goals
  • Gap analysis, for usability, interactions, activation, and their success criteria
  • Tightening the retention levers
You get the following ->

Comprehensive report

  • Customers’ first interaction > Sign up > Their success
  • Gap analysis for usability, their doubts or questions, where they can drop-off and the leaks in their retention
  • Direct, actionable steps and how it will help

Suggested fixes with plan

  • Specific UX, design, or content design recommendations
  • Prioritized fixes’ plan depending on your roadmap and team capability matrix

Presentation and walkthrough

  • 60 minutes walkthrough to all the findings
  • Q&A with your team
  • 7 day support for your follow up questions
Investment: $ 3500
Time: 5 days
ROI: Clients see 15-20% activation and retention improvement; these become repeatable patterns for your teams
Hiring Vinish

♟ Product content strategy

Systematic approach to product content that moves metrics

  • Content strategy for product lifecycle
  • Content design and operations to support product metrics
  • Content for product metrics, GTM, and brand storytelling
  • Content systems that scale
  • Content convergence with design and marketing to support org goals
You get the following ->

Product content playbook

  • Guide to your product content playbook for the structure—principles, standards, and system (guide, and not the playbook itself
  • Content gap analysis, with impact on product and org
  • Direct, actionable steps and how it will hel

Implementation toolkit

  • Guide to structured content for planning, templates, patterns, library, references, and the content system
  • Pap content with product metrics, with examples

Presentation and walkthrough

  • 90 minutes walkthrough to the leaders
  • Q&A with your team
  • 15 day support for your follow up questions
  • Help them execute
Investment: $ 8500
Time: 12 days
ROI: Immediate operational efficiency across teams, plus 20-30% positive impact on UX and CX within 90 days
Hiring Vinish

📈 Product marketing, storytelling

Positioning and storytelling for product growth for scale

  • Content lifecycle for product, marketing, and brand
  • It begins with brand storytelling
  • Product marketing for conversion-onboarding-retention cycle
  • Content marketing strategy to support GTM and customer experience
You get the following ->

Positioning framework

  • Competitive positioning matrix, with reference to competitors
  • Guide to message architecture, scale the message for in-product UX
  • Direct, actionable steps and how it will help
Marketing assets
  • Guide to positioning for GTM, brand positioning, landing pages, pricing page UX
  • Positioning for sales enablement, design, and content operations
  • Examples of customer journey mapping, user stories and job stories
  • Brand storytelling supports UX

Presentation and walkthrough

  • 90 minutes walkthrough to all the leaders and team
  • Q&A with your team
  • 15 day support for your follow up questions
Investment: $ 9500
Time: 15 days
ROI: Authentic marketing means 15-20% growth increase in 90 days, compounded strength in brand positioning
Hiring Vinish

I work with teams if

  • You are a B2B SaaS with significantly lower trial-to-paid conversions
  • You are losing customers within 15 to 30 days
  • You know there is friction but cannot identify the reasons
  • Your team needs specific fixes, and not only the advice

Have questions?

Book a 15-minute call to discover it.

What they say

“Great to work with Vinish. His attention to details helped us find the gaps we need to fill.”—Founder, Calimatic

“Outstanding work! Perfect fit who begins with strategy and leads in execution, helped us design and market our most critical products.”—RP Delio

Goodness around us.

My approach to work

You can learn about my experiences and my approach to the work in a few selected posts.

  • Building product intelligence capability in the product teams (link)
  • Product sense—the simple and the complicated (link)
  • How product content strategy informs product marketing for sales enablement (link)
  • Why products fail (link)
  • Building our taste in design and content work (link)

Systems beyond content and design

Questions?

Book a 15-minute call to discover it.

Or, write to me at vinishjg (at) gmail (dot) com. Standards. Gains. Directions. Folks and friends. Our working models and operating principles. We have everything to gain, for the joy in our work.

Strategic, actionable, and metrics-centric consultancy.