Products. UX. Narrative. Content Strategy.
I work with product teams for the entire product content strategy driven UX cycle including design systems, content strategy, positioning, and for brand narrative strategy. My work involves the product strategy validation for the brand message, from conversions to onboarding, and for the customer success cycle. Some of my recent writings are on what breaks products for their experience and growth, SaaS pricing page content strategy, UX writing deliverables, and product positioning.
My Product Success Program
An advanced program for product content strategists, content designers, and UX practitioners.
Outcome 2021
Outcome comes back for its third year, in February 2021.
Conversations
I host guests in a series of conversations on all things product content strategy, UX, design, and experience. Most of these have received rare comments on the depth and width of guests’ thoughts and the directions of the conversations.
Our MajorArcs
If you have spoken at more than five international tech conferences, MajorArcs is your speaking narrative.
I have recently started writing on SubStack, including an issue of TheMajorArc twice a month (example #3 TheMajorArc).
Founder of a digital experience design agency (website)
“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.”
– quoted from my dialogue with Teodora Petkova
As if a life.
— Vinish. Why not? (@vingar) February 20, 2020
Many new products have a busy interface. Too many icons and inline actions to edit, assign, move, fix, reorganize, restructure!
There is a trade-off between "what they may need" and "what they need". #UX is all about identifying the small margins in trade-off.
This is exactly what I meant here: https://t.co/nxmsxkFrin
— Vinish. Why not? (@vingar) November 13, 2019
Things I love to see in their #resumes while hiring:
- the battles they needed to fight to deliver their work
- the friends they make in their past work and how
- names of their professional role models, why are inspiring https://t.co/BjqsuhrOdW
For designers who are working on wireframes or a mockup, hold on for a second. Just remind yourselves what the users are thinking (or going through) when they see this interface. What they read, how they decide, what and why, what they hope. Their friends, folks, peers...
— Vinish. Why not? (@vingar) February 26, 2020
Outcomes may be misplaced. There are times when I am absolutely delighted at the design (experience), although it doesn't lead to the outcome, because my goals are little different. Likewise an average design can just serve my purpose, in context, though it was a turn-off.
— Vinish. Why not? (@vingar) September 9, 2019
I often use a blank slide (no background) after each concept or plot in the story (after every 2, 3 slides) so that everyone in the audience is looking at me only. Here I setup the next plot, as if we all are in a single performance mode.
— Vinish. Why not? (@vingar) January 24, 2020
"This design is beautiful.", is the most misinterpretable, non-conclusive, confusing, and "overlookable" statement to me!
— Vinish. Why not? (@vingar) June 18, 2019
He: "Keeping in view the success rate of startups, can you tell me what you do?"
— Vinish. Why not? (@vingar) February 28, 2020
Me: "I help them fail early so that they can save enough."#startups #founders #Entrepreneurship
- Asking tough questions in design kickoff meetings
— Vinish. Why not? (@vingar) November 25, 2019
- Handing stakeholders' silence with noise