I have worked as a content strategist, UX consultant, product manager, and project manager, for product teams worldwide.
Role: Product Manager and UX Lead
I validated the product strategy for the business goals, established business rules in context of customer success goals, set up workshops for shared design standards, defined user stories, and designed interface. See the project reference in
– a Miro board (key user stories, concept model, behind the scenes)
– a Google drive document (The groundwork)
I joined the product in an early stage of development and immediately noticed that the UX was entirely broken. Multiple modules were in development and all were moving in different directions, there was no customer journey for any use case.
See project details in a Google drive document
“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.”
– quoted from my dialogue with Teodora Petkova