More sense, meaning, and purpose in products—UX and design leadership, product content strategy and content design, product lifecycle for customer experience, and system thinking

I am Vinish Garg, and I work with growing product teams for their product strategy and vision, product positioning, product onboarding and UX, and product content design strategy. I work on products in the UX and design leadership roles, product content strategy and content design, often on the intersection and finding the convergence of our common sense way of asking questions.

🧭 At present, I am making Steering—a students’ career design service for their real aspirations, life-dreams, and wishlist—beyond the traditional career counselling or guidance tools.

I work with teams and functions to establish the standards and systems for a content driven UX and design by following a system thinking approach to the products.

Know about me on Twitter, LinkedIn, Medium, Substack, Product Hunt, and Slideshare.

Profile photo of Vinish Garg, an independent product manager, UX leader, and product content strategy and content design consultant, founder of UX conference, Outcome.

The why and how of my work

Technology and business leaders are often so close to the product—they tend to underrate why it is important to define and talk about their teams’ core competencies and motivations to take the product vision forward, collectively.

Our products die not because of lack of skills—these die because of right conversations at the right time among the right people. At the early stage of any project, I am most curious about:

  • Why we work—why an org exists, why they hire, why we work
  • What are the operating principles if any, for what goals, and what these goals mean to different people, functions, and segments
  • What happens to our work? Who cares, why they should care, and for how long?
  • Why filling online forms continues to be a poor user experience, what stops us to do better
  • When a poor corridor design in a hotel bothers us, or a poor tab opening experience in a public restaurant bothers us—why we cannot use the same lens while working on digital products

My approach to work

Larry Swanson hosted me in their podcast

I share my thoughts of how I take a holistic and pragmatic view of the role of content and design and other crafts in digital products, using an approach he calls “product sense.”

See the transcript here

The state of design, 2024

The state of design 2024, by Vinish Garg.

My contribution to a project

Design and Critical Thinking, by Kevin Richard opened a call for contribution on their series—The State of Design, 2024. This is my post in their project.

Read the post here

Meaning—My Program

Advanced course in product content strategy, content design, UX writing, and content and design leadership, by Vinish Garg.

An advanced program in product content strategy, content design, UX Writing

A fast paced course for product content strategists, content designers, UX writers, and content-driven UX practitioners.

See the course details

Outcome—My Conference

A UX and Content Conference

I own a UX and content strategy conference in Chandigarh where international guests share their experiences and insights.

See the conference website

Products

I enjoying working with leaders and teams who are willing to explore, learn, and grow to have a shared and focused understanding of what makes our work meaningful for all of us. I can lead the teams, define standards and systems, set up actionable plans for operational velocity, and make it work with pilot wins to have the right evidence early in the work.

A few of recent posts are:

Hosting guests

Since 2015, I host industry experts and leaders in content strategy and folks who work on the intersection of design and content.

See all writings

Speaking

I speak at the industry events in UX, design, and content. I am looking for speaking opportunities in products and systems as well. My recent talks:

See my speaking experience

Focus group on Slack

I have set up a focus group on Slack, to build conversations that impact our work, our career, our portfolio, our success metrics, and our working frameworks. The Slack workspace name is Outcome and Meaning.

Join 'Outcome and Meaning' Slack
Vinish Garg is running a focused group on Slack for UX, design, content strategy, content design, UX writing, product management, and products in general.
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If you use Miro, you can see a unified view of my experience and my approach to work in this Miro board (opens in a new tab in Miro).