My talks

I am the founder organizer of Outcome conference, speaker at STC and TCWorld India annual conferences, and the World IxDD. I host UX, content strategy, and brand narrative workshops for product teams to establish a shared understanding of how their individual goals should align with the business goals.

Strategic Brand Narrative

What happens to our work, our code, our designs, our content, and our spreadsheets, after an year or after 3 or 5 years?” This was my opening note at Outcome 2020 `Chandigarh, a one-day conference around UX, CX, design, content, leadership (see the conference program).


I talk about product strategy, UX, content, or brand narrative. I host team workshops and I present at the tech conferences.

Panel: Designing for Trust, at the World IxDD 2019

I hosted a panel discussion around Designing for Trust on the World Interactions Day 2019, Chandigarh. (See the related blog post.)

“The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.” 

– quoted from my dialogue with Teodora Petkova