Work - Vinish Garg

I work with functional leaders on the bold intersection of product management, UX and design leadership, product content strategy and content design, and product marketing and positioning

Product onboarding design and customer retention strategy
SaaS pricing page strategy
Product management for small and growing teams, for content-driven-design-driven product experience
Establish design and content standards
Content design, UX writing, product content strategy
Product marketing, product positioning, storytelling
Set up system driven design culture in the organizations

Projects

2Way, a B2B in Iceland (unions)

Altamira, B2B in Italy (HR)

eB***r, B2B in France (Auctions and ecommerce)

BioCollections., B2B in Miami (healthcare)

biz:Examiner, B2B in Austria (exams lifecycle)

Hoolime, B2B in the US (healthcare)

ill**ts, B2B in UK (data mapping)

karmaCRM, B2B in the US (CRM)

Profit, B2B in the US (OKRs)

ReallyColor, in the US

RealtySoft, B2B in the US (real estate)

Sken, B2B in the US (DevOps)

SwitchPay, B2B in Germany (payments orchestration)

Tr**rs, a B2B travel portal in Canada, closed

TMail, B2B enterprise in the US

A B2B marketplace in the US

I validated the product strategy for the business goals, established business rules in context of customer success goals, set up workshops for shared design standards, defined user stories, and designed interface.

See the project reference in a Google drive document (The groundwork), and a related Medium post.

1. Asking the right questions at the right time and making my team learn to ask the right questions at the right time

2. Be really unforgiving for the product standards that we define inclusively; it might sound harsh but products dont scale by trial and error
— Vinish Garg (@vingar) March 15, 2021

In SaaS, a synthesis of what makes customers upgrade or downgrade or churn while using product - specific outcomes of their interactions in product interface, the promise we had made on pricing page and emails, the support tickets, and combining all their interactions with brand
— Vinish Garg (@vingar) August 31, 2021

Product content strategists or design managers make effective product managers bec

- Connect contexts before connecting the dots
- Work in and around peripheral awareness
- Understand mental models
- Guide products for the velocity
- Take the narrative forward for why we work
— Vinish Garg (@vingar) March 30, 2021

The design systems try to standardize design process merely as an extension of the old-school style guides. The challenges were people, workflow, models & I would love to see 'product systems' which means the systems designed around roles, goals, outcomes. https://t.co/fAvYJZKIaz
— Vinish Garg (@vingar) January 30, 2021

Content design fail—Our unforgiving standards

The sign up form, tweet
Slack experience, tweet
Webflow pricing page, tweet (they never replied)
Zendesk jobs application form, tweet (they never replied)
Fast—one click checkout, Google Docs
A B2B enterprise in India, tweet and email (they never replied)
Something went wrong, tweet
Fast Company sign up, tweet (they never replied)
An event countdown by TownScript, tweet (they never replied)
Plain language on government website, tweet
School website, download fee receipt, tweet (they never replied)
On NOT using the browser extensions, multiple tweets
The Substack help center, tweet (they never replied)
Discord sign up, tweet (they never replied)
Google Play storage and billing, tweet
Lusha, poor team and questionable product, tweet
Gender questions by Thomson Reuters job, tweet (they never replied)
MS Teams experience, tweet (they never replied)
Airmeet, Google Docs (they failed in multiple ways)
Product School even registration, tweet (they never replied)
Many more…

They: Can we do a quick call as I want to show you our product.

Me: I would prefer to sign up and onboarding myself.

They: But you may not find the right context or use case.

Me: Then what is the point of whatever you are building?
— Vinish Garg (@vingar) November 2, 2021

The death of a product in three steps:
- Dent their confidence by offering them a Calendly link for a demo
- For someone like me who insist on self-onboarding—ask phone number in the sign up form
- Make them set their password in four steps, unless it is a one-digit password
— Vinish Garg (@vingar) December 12, 2021

-Product positioning sets up the ground for product onboarding
-Design onboards them
-Content makes the onboarding useful & meaningful for customers

In a way, product onboarding is such a strategic intersection of product positioning, product design, and product content strategy
— Vinish Garg (@vingar) April 25, 2021

Projects

A B2B marketplace in the US

Content design fail—Our unforgiving standards

Meaning—My Program

An advanced program

Outcome—My Conference

A UX and Content Conference