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Vinish Garg writes that customer journey and user goals are overrated and content strategy can rescue the product design teams for the right goals.

Sometimes, customer journey and the user goals are overrated—content strategy comes to the rescue
  • content design, product content strategy, UX
  • March 24, 2022

Content strategy helps you plan for the customer’s intent and their hidden goals for specific moments too, and not only for their ultimate goal.

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A product content strategy, content design, and UX writing course

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.