A love note to Kotak Bank India
I often write letters and dialogues for people—letters to my son, or a dialogue between design and an organization. As times change, digital gives us a far better structure, and the reading experience to make sense of the message. Floods, taxes, geo-political tension across borders among many countries, war, fifteen-minutes delivery, data privacy, car parking, and difficult relationships—people deal with …
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Feature design or experience design?
- design, products, UX
- February 22, 2025
These AI app development tools are feature design tools whereas Figma is an experience design tool.
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Design is not hard
It confuses me when a designer says that design is hard.
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How system thinking and user research can support each other and why it is important
Our beliefs guide the research and the research findings strengthen these beliefs—this is the most beautiful part of how system thinking and user research support each other.
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The product intelligence in design
Engineers bring the right technology intelligence in the digital products but designers bring the right domain-driven-product intelligence in the products. You need both of these.
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The UX oxymoron at work
I remember reading a LinkedIn post a few years ago when Regnard Raquedan raised this question if agile UX is an oxymoron. Earlier this year, I got a chance to see UX oxymoron live at work in India. A leading UX conference opens their call for proposals and this is what it says. For talk submissions from India, priority will …
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We need to revisit the role of Chief Content Officer (CCO)
A CCO will make sure that fixing content means identifying the gap or the opportunity in the system first.
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The State of Design—my essay in a publication
We need to position our design judgment better. For being a part of the design food chain—as producers and as consumers.
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The lifecycle of an interaction—in content and design
An interaction does not exist in a single interaction—and an interaction’s lifecycle is greater than the sum of all the interactions’ taken together for a single story.
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Content design and strategy, and system thinking
Ever since I started exploring system thinking and its role in digital product processes, my mind often thinks about content’s role in systems and systems’ role in content strategy. This is not as complicated as it sounds but we not have enough references and stories to see how these two have actually supported each other in technology teams. Even when …
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