UX Archives - Vinish Garg

What is content experience

content design, product content strategy, UX
May 16, 2022

Content experience is also about what makes the message and the brand memorable.

Vinish Garg talks about the design food chain and the role of design in digital products leadership and supply chain.

For the design food chain

content design, design, products, UX
May 9, 2022

If business argues for how and why of a message or an extra field on the sign up form and if it asks design to justify, this is not how design works.

Vinish Garg shares that a product manager role that they want to work on are in Miro, Slack, and Intercom.

A product manager role I wish I could have

content design, product management, UX
May 5, 2022

I get a feeling that it should be an interesting challenge to simplify how Miro pricing works at present.

On content principles—part 1

content design, design, product content strategy, products, UX
May 3, 2022

I believe that you cannot frame the content principles without a reference to the product principles or design principles.

Vinish Garg says that user research teams should have the data lifecycle framework.

What happens to the user research data—Do you have a data lifecycle framework

leadership, UX
April 27, 2022

Defining data ownership at different stages in the research data lifecycle is part of content governance.

Vinish Garg talks about their playbook for starting an information architecture or content strategy project.

My playbook for getting started in an information architecture or content strategy project

content design, design, product content strategy, UX
April 21, 2022

Visuals stay with them longer and these strengthen their product sense.

Vinish Garg writes that every rebranding project is not a design project, it is a communication project.

Rebranding is not a design project, it is a communication project

products, UX
April 13, 2022

In every sense, rebranding is a communication project. The creatives are derived from this communication.

Vinish Garg says that designers lack product sense although they are more aware of the customer journey and design standards now.

The product sense in design

product sense, UX
April 7, 2022

Designers do not understand how their design work impacts the product’s unit economics directly.

Vinish Garg writes on content utility, and content usability, in content design and content strategy.

Content utility in content strategy and design

content design, product content strategy, UX
April 5, 2022

Users care for content utility more than the content usability.

Vinish Garg writes that customer journey and user goals are overrated and content strategy can rescue the product design teams for the right goals.

Sometimes, customer journey and the user goals are overrated—content strategy comes to the rescue

content design, product content strategy, UX
March 24, 2022

Content strategy helps you plan for the customer’s intent and their hidden goals for specific moments too, and not only for their ultimate goal.

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

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A product content strategy, content design, and UX writing course

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.

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