Product Content Strategy — For the SaaS Pricing Page

Content strategy is challenging for any organization. For a product company, getting started to connect the dots within the digital footprints of an organization, and then translate that energy into a content canvas can be an even bigger challenge. I first read about product content strategy by the folks at Shopify (an example, another example), and later at Facebook (example), and Intercom (example). The authors here talk …

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Content Mockups for UX Writing

UX Writing makes a product understandable and so usable. Right words in an interface inform the users of what they need to do and why, and the possible outcome of their decisions and actions. The bigger question is — how UX Writers actually do their work? Do they write the product copy on the pages in DropBox, Google Drive, or …

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Join Me: An Hour on Zoom

In these uncertain times, we are sure to see some impact on our work. The leaders have been encouraging and we all need to be prepared for the new streams in our work. I am hosting a series of one-hour Zoom meetings to discuss our work. Series 1: The Ninety Percent in Design 02 and 09 April 2020, 07:00 PM …

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Love All or D F N P T H

Last week, I had an eye infection and I went to a specialist for my eye investigation. As I had anticipated and fairly enough, I saw a Snellen Chart and soon I was reading different sets of characters, by using different power eye-lens. (Reading: Eye Charts) Selecting a specific set of characters must have some science. However for a minute, …

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A Conversational Quick Reference to—What is UX Design

This week, I am doing a bit of an experiment as you get some control on what you want to read for specific parts in the post. This conversational writing experience is provided by Typeform. I am not too sure if this is the best use case to leverage the real power of conversational authoring experience but talking about UX design should be a …

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Designing for Trust. Speaking on The World Interaction Design Day 2019

While working as a consultant with growing product teams worldwide in the last ten years, “designing for scalability” has been my constant coffee table message. To validate a startup idea, to ensure that the message is marketable, the product is sale-able, and that business is scaleable, I channelize my energies to design products that really inspire trust. Right now if …

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Pixel-Assured before Pixel-Perfect

Designers are hooked to design pixel-perfect layouts. In last twenty years, I have seen design teams investing in PSD to HTML, and later to a variety of libraries, extensions, and tools to ensure that designs are pixel perfect. Ironically, in every product team where I am involved after the development starts, I have a hundred percent record of getting a …

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8Knorks — Design around Dinner, in Chandigarh

8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints. The table is set in the beautiful Chandigarh, on 12 July. A Friday evening. Windy. Say it Loud Does your current work engagement give you a chance to …

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The Hardest Part of Our Work

Tori Street tweeted a few days back where she asked the content practitioners for what is the hardest part of our work. Hey Content Designers and Content Strategists – can we talk honestly for a moment? What’s the hardest part of your job? Which part do you – personally – feel you have the most growing to do?#contentstrategy #contentdesign — …

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Creative Agency

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