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We need to rethink the role of Chief Content Officers in the modern product-centric organizations, says Vinish Garg.

We need to revisit the role of Chief Content Officer (CCO)

  • content design, design, leadership, product content strategy, UX, UX writing
  • July 29, 2024

A CCO will make sure that fixing content means identifying the gap or the opportunity in the system first.

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The state of design 2024, an essay by Vinish Garg.

The State of Design—my essay in a publication

  • design, leadership, product content strategy, UX
  • design and critical thinking, state of design, state of UX
  • May 15, 2024

We need to position our design judgment better. For being a part of the design food chain—as producers and as consumers.

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Vinish Garg shares a content design and UX writing assignment as a self-practice.

A content design and UX writing assignment for your self-practice—part 3 (free)

  • content design, product content strategy, UX writing
  • July 21, 2022

Define the content success criteria and then assign the score to each piece of content that you wrote for the product stories.

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Vinish Garg shares a content design and UX Writing assignment for self-practice.

A content design and UX writing assignment for your self-practice—part 2 (free)

  • content design, design, product content strategy, UX writing
  • July 14, 2022

For the content design and UX Writing assignment, use these user research insights to write the user stories or job stories, and design three content mockups.

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Vinish Garg writes that content strategy can help an organization align its incentives for different teams and functions.

Content strategy helps an organization align its incentives framework

  • content design, product content strategy, products, work
  • June 30, 2022

Somewhere, our incentives are misaligned.

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Vinish Garg writes about content principles and how these should align with or are derived from the product principles.

Content principles and product principles

  • content design, design, product content strategy, products
  • June 27, 2022

The goal of a content system is to set up this alignment between product principles and the content principles.

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Vinish Garg writes about the unique challenges of working in forests technology digital products for UX, design, content strategy.

Forests technology—analytics intelligence for sustainability and conservation

  • design, design and content systems, product content strategy, products
  • June 23, 2022

Collective Crunch is a startup in Finland who is rethinking forests with AI for a data-driven forests ownership.

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Vinish Garg talks about a presentation by Josh Anderson of Precision Content, on NFTs and content strategy.

Content management for NFTs—a superb talk by Josh Anderson

  • content design, design, product content strategy
  • June 20, 2022

Josh explains the structure of an NFT in terms of contract and metadata which makes it directly reference-able to the language of structured content.

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Vinish Garg shares an overview of Writer, an intelligent writing assistant for all content strategists, marketers, and content practitioners.

Writer—for content intelligence in content operations

  • content design, product content strategy, tools, work
  • June 1, 2022

Writer helps you design the foundations of the collective intelligence of the content team.

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Vinish Garg shares a cricinfo scoreboard while talking about content types and content models.

cricinfo adapts itself for new content types—but where is content model?

  • content design, product content strategy, products, UX
  • May 26, 2022

The product team’s understanding and knowledge of data models could have just killed the user experience.

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Recent Posts

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.