product content strategy Archives

We need to rethink the role of Chief Content Officers in the modern product-centric organizations, says Vinish Garg.

We need to revisit the role of Chief Content Officer (CCO)

content design, design, leadership, product content strategy, UX, UX writing
July 29, 2024

A CCO will make sure that fixing content means identifying the gap or the opportunity in the system first.

The state of design 2024, an essay by Vinish Garg.

The State of Design—my essay in a publication

design, leadership, product content strategy, UX
design and critical thinking, state of design, state of UX
May 15, 2024

We need to position our design judgment better. For being a part of the design food chain—as producers and as consumers.

Vinish Garg shares a content design and UX writing assignment as a self-practice.

A content design and UX writing assignment for your self-practice—part 3 (free)

content design, product content strategy, UX writing
July 21, 2022

Define the content success criteria and then assign the score to each piece of content that you wrote for the product stories.

Vinish Garg shares a content design and UX Writing assignment for self-practice.

A content design and UX writing assignment for your self-practice—part 2 (free)

content design, design, product content strategy, UX writing
July 14, 2022

For the content design and UX Writing assignment, use these user research insights to write the user stories or job stories, and design three content mockups.

Vinish Garg writes that content strategy can help an organization align its incentives for different teams and functions.

Content strategy helps an organization align its incentives framework

content design, product content strategy, products, work
June 30, 2022

Somewhere, our incentives are misaligned.

Vinish Garg writes about content principles and how these should align with or are derived from the product principles.

Content principles and product principles

content design, design, product content strategy, products
June 27, 2022

The goal of a content system is to set up this alignment between product principles and the content principles.

Vinish Garg writes about the unique challenges of working in forests technology digital products for UX, design, content strategy.

Forests technology—analytics intelligence for sustainability and conservation

design, design and content systems, product content strategy, products
June 23, 2022

Collective Crunch is a startup in Finland who is rethinking forests with AI for a data-driven forests ownership.

Vinish Garg talks about a presentation by Josh Anderson of Precision Content, on NFTs and content strategy.

Content management for NFTs—a superb talk by Josh Anderson

content design, design, product content strategy
June 20, 2022

Josh explains the structure of an NFT in terms of contract and metadata which makes it directly reference-able to the language of structured content.

Vinish Garg shares an overview of Writer, an intelligent writing assistant for all content strategists, marketers, and content practitioners.

Writer—for content intelligence in content operations

content design, product content strategy, tools, work
June 1, 2022

Writer helps you design the foundations of the collective intelligence of the content team.

Vinish Garg shares a cricinfo scoreboard while talking about content types and content models.

cricinfo adapts itself for new content types—but where is content model?

content design, product content strategy, products, UX
May 26, 2022

The product team’s understanding and knowledge of data models could have just killed the user experience.

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Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.