UX Writing makes a product understandable and so usable. Right words in an interface inform the users of what they need to do and why, and the possible outcome of their decisions and actions. The bigger question is — how UX Writers actually do their work? Do they write the product copy on the pages in DropBox, Google Drive, or …
Read MoreWe have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have. We have time. People from almost all walks of the society (except those in the healthcare and related disciplines, and in police …
Read MoreIn startups and growing teams, marketing involves two different roles – product marketing and brand marketing. The product marketing managers own customer research and segmentation, they craft the message and positioning statements and lead content marketing strategy that aligns with the GTM roadmap. This is essentially a cycle from the GTM strategy to sales enablement. The brand marketers are focused …
Read MoreWhen in doubt, how do product teams make business-critical decisions? Brainstorming, whiteboard sharing, and references to metrics are part of the process but what actually guides our decision-making in the challenging times? We might have a north star metric and it must be working well. However, there might be times when a leap towards our north star is challenging. There …
Read MoreIn these uncertain times, we are sure to see some impact on our work. The leaders have been encouraging and we all need to be prepared for the new streams in our work. I am hosting a series of one-hour Zoom meetings to discuss our work. Series 1: The Ninety Percent in Design 02 and 09 April 2020, 07:00 PM …
Read MoreWho teaches us the best in our work. We enrol for training, and make notes when in talks with our leaders or industry experts because we want to learn. Fair point. However, it is the customers who teach us the best lessons, most often the hard way. This “Teachers Day” is for anyone who is not happy with a product. …
Read MoreDesigners are hooked to design pixel-perfect layouts. In last twenty years, I have seen design teams investing in PSD to HTML, and later to a variety of libraries, extensions, and tools to ensure that designs are pixel perfect. Ironically, in every product team where I am involved after the development starts, I have a hundred percent record of getting a …
Read MoreSince I am in the middle of introducing the 8Knorks guests now, here is the basic structure and the core why of why we need to sit together. The roadmap in the spreadsheet with milestones The dashboard we are designing today The filters we add to the list of restaurants or institutes or cars The interactive annotation that we add to a tower on the …
Read More8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints. The table is set in the beautiful Chandigarh, on 12 July. A Friday evening. Windy. Say it Loud Does your current work engagement give you a chance to …
Read MoreThe bottomline for a digital design services agency is to ‘win a project’ and start drawling lines and writing code as soon as possible. This is a conventional ‘services mindset’ where we are hired to do a job — to design and deliver a product. By contract and by conventions, agencies have nothing to do with product’s success, there are no stakes involved, …
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