Slides from my upcoming talk at the Utterly Content Conference: Content Strategy and Brand Narrative

As I often say, content marketing is often a content strategy problem and content strategy begins with the brand narrative strategy. I am speaking at the upcoming Utterly Content Conference next week, on how content strategy is an extension of the brand narrative. When we design our content style guides, content systems, or design systems, these are not only for …

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Code. To Design. To Narrative.

We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative? Code and Design Peter Levin wrote in a recent post for Andreessen Horowitz and called the current decade as the decade of design. Peter writes: “Years ago, GitHub (where I was also on the board) reinvented the category of source code …

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Content Mockups for UX Writing

Earlier this year, I sent a paper proposal to a couple of international conferences to present on this topic — Content Mockups. But either the conference is postponed or it is canceled, so I plan to talk about it briefly in this post. I am using the term Content Mockups in my work since the year 2012. Words in Context UX Writing makes …

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Time. We May Never Have It Again.

We have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have. We have time. People from almost all walks of the society (except those in the healthcare and related disciplines, and in police …

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Not Investing in Product Positioning is a Disrespect to the Product Itself

In startups and growing teams, marketing involves two different roles – product marketing and brand marketing. The product marketing managers own customer research and segmentation, they craft the message and positioning statements and lead content marketing strategy that aligns with the GTM roadmap. This is essentially a cycle from the GTM strategy to sales enablement. The brand marketers are focused …

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Our Decisions Framework

When in doubt, how do product teams make business-critical decisions? Brainstorming, whiteboard sharing, and references to metrics are part of the process but what actually guides our decision-making in the challenging times? We might have a north star metric and it must be working well. However, there might be times when a leap towards our north star is challenging. There …

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Our Decisions Framework

When in doubt, how do product teams make business-critical decisions? Brainstorming, whiteboard sharing, and references to metrics are part of the process but what actually guides our decision-making in the challenging times? We might have a north star metric and it must be working well. However, there might be times when a leap towards our north star is challenging. There …

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Join Me: An Hour on Zoom

In these uncertain times, we are sure to see some impact on our work. The leaders have been encouraging and we all need to be prepared for the new streams in our work. I am hosting a series of one-hour Zoom meetings to discuss our work. Series 1: The Ninety Percent in Design 02 and 09 April 2020, 07:00 PM …

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Happy Teachers Day is Happy Customers Day

Who teaches us the best in our work. We enrol for training, and make notes when in talks with our leaders or industry experts because we want to learn. Fair point. However, it is the customers who teach us the best lessons, most often the hard way. This “Teachers Day” is for anyone who is not happy with a product. …

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Pixel-Assured before Pixel-Perfect

Designers are hooked to design pixel-perfect layouts. In last twenty years, I have seen design teams investing in PSD to HTML, and later to a variety of libraries, extensions, and tools to ensure that designs are pixel perfect. Ironically, in every product team where I am involved after the development starts, I have a hundred percent record of getting a …

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