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When market research and user research are not enough, content design or product content strategy come to the rescue, says Vinish Garg.

When research is not enough—content design comes to the rescue

  • design
  • February 23, 2025

While designing the journey, the customer success was all over the place because they totally missed the customers’ natural language.

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.