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Product positioning and product experience, by Vinish Garg.

Product positioning and the product—two short stories

  • product management, Product positioning
  • June 11, 2025

I had two contrasting experiences about how founders think about their product positioning, recently. In the first story, a founder who is building a modern UX research tool reached out to me for my thoughts and feedback. They shared the URL and offered to do a demo. As I always prefer it to be, I told them that I would …

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.