The Vinish Garg website logo
  • Vinish Garg
  • Courses
  • Work
  • Blog
  • Speaking
  • My conference
  • Subscribe
Vinish Garg Courses Work Blog Speaking My conference Subscribe

A UI engineer to me: "Can you teach me UX?"

Me: "Be prepared to learn journalism, politics, art, and be more difficult to work with."

— Vinish Garg (@vingar) December 15, 2021

When teams get into the mode that they are waiting for the instructions.

— Vinish Garg (@vingar) October 25, 2020

They: We have a design team of 40+ and we are designing incredible experiences for global enterprise solutions, and for growing startups.

Me: It is a myth.

They: Why?

Me: You cannot do it because you do not have a single content strategist or content designer in the team.

— Vinish Garg (@vingar) December 26, 2019

As if a life.

Many new products have a busy interface. Too many icons and inline actions to edit, assign, move, fix, reorganize, restructure!

There is a trade-off between "what they may need" and "what they need". #UX is all about identifying the small margins in trade-off.

— Vinish Garg (@vingar) February 20, 2020

I see many teams who talk about 'UX maturity' without a single content strategist around. One or two UX writers in the team is a such a one-dimensional way to process the UX maturity. Sorry. #design #uxdesign #contentstrategy

— Vinish Garg (@vingar) January 24, 2021

Build confidence to build conversations by being available, and by reaching out to others to understand, discuss, and then *document* the operating principles for how the org works, how the team works in core or certain situations, how the decision models shape up.

— Vinish Garg (@vingar) January 29, 2022

They: "Why we call it content design if it is about the words and language?"

Me: "Send me your project report, the plan, analysis, and steps in a single text file. Can you?"

Content is message, framing, communication. It needs to be structured and packaged. Content design.

— Vinish Garg (@vingar) January 17, 2022

Design for moments.
In design, users' goals are overrated. We design for
(a) what the customer might want to do
(b) what the org wants the customer to do
(c) what the customers might actually end up doing

Users live and interact for the moment, the goal is the natural outcome

— Vinish Garg (@vingar) December 30, 2020

When designers try to get into systems approach of designing, for strategy, leadership, or communication, I guess they need to get more into business side of design for a wider perspective of why org exists as a system. To communicate it to junior designers is a bit of challenge.

— Vinish Garg (@vingar) May 20, 2021

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

  • Twitter
  • LinkedIn
  • Medium
  • Mastadon
  • Bluesky
  • Product Hunt
  • Substack

@2025 Vinish Garg. Privacy Policy

Courses and programs

Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.