• design
• September 8, 2025

You are your own Howard Roark.

• design
• August 31, 2025

When a student says that they want to study forests, that forest is the hero of their story. If a student says that they want to design a new category of robots to do complex procedures in surgeries, that robot is the hero.

• design
• June 18, 2025

Content is what you see about me on my LinkedIn profile, as below. Writing is writing. See the same LinkedIn profile content in a text file, as below. (For reference, I have included the text of this post in the above text file screenshot too.) A few weeks ago, an organization changed the name of their team from UX to …

• design
• June 14, 2025

When the interface automatically generates content, there is no smell.

• design
• June 7, 2025

Netflix is Netflix because of the its people and the culture and not only because of the product.

• design
• June 3, 2025

This is not design. I think we are too lost in finding the outcome and have lost the joy in the journey. There is something wrong in our positioning sense of design.

• design
• May 31, 2025

This unclear pull of ‘we are evolving’ vs ‘we are not evolving enough’ is a bit misplaced.

• design
• May 23, 2025

Speed is being culturally aware and principally committed. Once you are in this zone—you will not prioritize speed.

• design
• May 20, 2025

In my fifteen years of consultancy work, I have seen many product teams doing well within their core skills—engineering, sales, and design (rarely found someone good in content strategy though). What surprises me every time is that organizations do not talk about ‘the product’ much. They talk about their work, their teams talk about ‘their’ work. Sales doing the presentations, …

• design
• May 16, 2025

My goal is this program is to build their capacity—to make them understand that learning content design is learning about the products.