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Vinish Garg writes on content utility, and content usability, in content design and content strategy.

Content utility in content strategy and design
  • content design, product content strategy, UX
  • April 5, 2022

Users care for content utility more than the content usability.

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Recent Posts

  • A four weeks break in writing
  • AI in civic technology—The Atlas of Urban AI, by CIDOB
  • Outcome 2023 in Chandigarh—UX and design, product leadership, content design and strategy
  • The UX of sound
  • The pandemic parenting

Recent Comments

  • Outcome 2023 in Chandigarh—UX and design, product leadership, content design and strategy - Vinish Garg on Product culture is a prerequisite for a startup ecosystem
  • Content design for interaction design - Vinish Garg on Content designers bring a multi-dimensional product wisdom in the team
  • Content design for interaction design - Vinish Garg on Interaction design and the content hierarchy
  • What is marketing without content strategy? - Vinish Garg on How product content strategy informs product marketing for sales enablement
  • Our intelligence - Vinish Garg on Finding the questions, and not the answers

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

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A product content strategy, content design, and UX writing course

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.