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We need content infrastructure to fight AI, says Vinish Garg.

You need content infrastructure to fight AI

  • design
  • April 14, 2025

This user generated artificial content can quickly travel anywhere in the content supply chain.

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Vinish Garg thinks that design can advise the users to sign out and go for a walk before they resume the task.

Designing a walk

  • design
  • April 10, 2025

A prompt to sign out, take a break, or go for walk.

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Mortar and pestle used by my grandma, before they used mixers—a metaphor for AI in tech, says Vinish Garg.

Mixers, AI, and those 11 minutes

  • design
  • April 8, 2025

When Ai becomes a part of mainstream digital work, we shall not get those 11 minutes to have some rest.

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What survives after design is dead, Vinish Garg shares some examples.

Oh the inheritance—after design is dead

  • design
  • April 5, 2025

The death of design (if you believe it) shows our waning design capacity.

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A thought is a unit of performance, says Vinish Garg.

From a thought to a performance

  • design
  • April 4, 2025

The journey of a thought to the performance is a delicate mix of structure, spontaneity, and judgment.

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The goals of design principles, by Vinish Garg. Photo credits Unsplash.

The goal of design principles—for the defaults and not the decisions.

  • design
  • April 2, 2025

These are about the sentiment, the unsaid and the defaults of how we work in a certain way, the confidence-inspiring triggers that help us do our job.

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vibe content to support vibe coding, by Vinish Garg.

vibe content to support vibe coding

  • design
  • April 1, 2025

The walls.

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Digital transformation in the absence of system thinking is a flawed promise, says Vinish Garg.

Digital transformation is a misplaced promise

  • design
  • March 30, 2025

Digital transformation without system thinking is just a technology upgrade.

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Product experience or UX, Vinish Garg shares their thoughts on Duolingo's decision to call UX as PE.

User experience or product experience? UX or PX?

  • design
  • March 28, 2025

Renaming UX to PX makes more sense if every function is a product function—for example marketing is a product function, content too, and support too.

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Modern professional communities and community tools, including Integral HQ, by Vinish Garg.

On modern professional communities and tools

  • design
  • March 26, 2025

The modern community tools do not build the stickiness—something that makes people fall in love with the product because of the people, and with the people because of the product.

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.