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Content designers bring a multi-dimensional product wisdom in the team

Content designers do not only write and publish content, they build products. They build businesses.

Whether our organization already have one or more content designers or you are planning to hire the first content designer, it is important to understand the wider picture of how they bring a lot of value to the product team which is much more than designing the content.

Content designers and designers

Content designers plan and structure the content experience for its usefulness to the audience, the content hierarchy, size, position and location, readability, container-size-relationship on the interface, the white space, CTA, color scheme, accessibility, aesthetics, and helping the users make progress in journey. Then how they are not as important as the designers?

Content designers as product contributors

Content designers plan, write, and design the message that makes the users find the information they need in context of their use, be informed, make decisions, buy a product or service, and contribute to product metrics and org goals. Then how they are not as important as any other product contributor such as a product manager in the team?

Content design as sales folks

Content designers plan and design the message for the conversion-onboarding-retention cycle to help the users in their product journey for their goals. They continue using the product over a period of time helping the org grow and scale. Then how content designers are not as important as the sales people?

Content designers build products

Content designers do not only write and publish content, they build products. They build businesses. It defies all logic when you try to measure their contribution by number of words or pages or hours spent on a product.

I am running an advanced course on product content strategy, content design, and on UX writing. Tweet to me if you have any questions.

Vinish Garg

Vinish Garg

I am Vinish Garg, and I work with growing product teams for their product strategy, product vision, product positioning, product onboarding and UX, and product growth. I work on products for UX and design leadership roles, product content strategy and content design, and for the brand narrative strategy. I offer training via my advanced courses for content strategists, content designers, UX Writers, content-driven UX designers, and for content and design practitioners who want to explore product and system thinking.

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.