The Vinish Garg website logo

Back to see all posts

Our job in content strategy and content design is a technical job

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable.

Sometimes I see discussions on technical vs non-technical founders and how non-technical founders find technical co-founders while planning a new product. But are there any non-technical founders in the digital world? By technical founders—do we mean the ones who can write or understand the code? This sounds funny to me.

Are designer founders not the technical founders? If they can design prototype and do market research to validate a product before hiring something for engineering, do we call them as non-technical founders? If you set up a CMS without writing any code, are you not doing technical work? Or, if you set up Hubspot and MailChimp as a product marketer founder, are you a non-technical founder?

For everyone who works in technology, or uses technology to do their work, they are doing technical work. Erin Schroeder asked a related question on Twitter whether our work in content design and strategy is technical work.

If we can understand how the code might understand and process our words, mockups, containers, and logic of information flow, it means that we enable code’s utility and usability and usefulness to the organization and to the customers. Our work is certainly technical when we work in content, design, sales, marketing, support, or in customer experience.

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable, and meaningful for its audience. Our job in content strategy and content design is a technical job. So, if we work on our own product without writing code, we are technical founders.

Twitter
LinkedIn
Email
Facebook
Vinish Garg

Vinish Garg

I am Vinish Garg, and I work with growing product teams for their product strategy, product vision, product positioning, product onboarding and UX, and product growth. I work on products for UX and design leadership roles, product content strategy and content design, and for the brand narrative strategy. I offer training via my advanced courses for content strategists, content designers, UX Writers, content-driven UX designers, and for content and design practitioners who want to explore product and system thinking.

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.