To rename content designers to writers does not make any sense at all, says Vinish Garg.

Content design or writing?

Content is what you see about me on my LinkedIn profile, as below. Writing is writing. See the same LinkedIn profile content in a text file, as below. (For reference, I have included the text of this post in the above text file screenshot too.) A few weeks ago, an organization changes the name of their team from UX to …

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Many digital products die because of lack of right conversations at the right time, says Vinish Garg.

Products die because of lack of conversations

In my fifteen years of consultancy work, I have seen many product teams doing well within their core skills—engineering, sales, and design (rarely found someone good in content strategy though). What surprises me every time is that organizations do not talk about ‘the product’ much. They talk about their work, their teams talk about ‘their’ work. Sales doing the presentations, …

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