Content design or writing?
Content is what you see about me on my LinkedIn profile, as below. Writing is writing. See the same LinkedIn profile content in a text file, as below. (For reference, I have included the text of this post in the above text file screenshot too.) A few weeks ago, an organization changes the name of their team from UX to …
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AI Content on bradycardia
When the interface automatically generates content, there is no smell.
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Product positioning and the product—two short stories
I had two contrasting experiences about how founders think about their product positioning, recently. In the first story, a founder who is building a modern UX research tool reached out to me for my thoughts and feedback. They shared the URL and offered to do a demo. As I always prefer it to be, I told them that I would …
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Copying a product or copying a business
Netflix is Netflix because of the its people and the culture and not only because of the product.
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Designers’ burnout—we need to frame it better
This is not design. I think we are too lost in finding the outcome and have lost the joy in the journey. There is something wrong in our positioning sense of design.
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Established brands’ internal struggles—not doing enough?
This unclear pull of ‘we are evolving’ vs ‘we are not evolving enough’ is a bit misplaced.
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Speed is not in faster shipping
Speed is being culturally aware and principally committed. Once you are in this zone—you will not prioritize speed.
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Products die because of lack of conversations
In my fifteen years of consultancy work, I have seen many product teams doing well within their core skills—engineering, sales, and design (rarely found someone good in content strategy though). What surprises me every time is that organizations do not talk about ‘the product’ much. They talk about their work, their teams talk about ‘their’ work. Sales doing the presentations, …
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Teaching content design means teaching products first
My goal is this program is to build their capacity—to make them understand that learning content design is learning about the products.
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Possibly a new category of business books
We might see a new category of books in the language of prompts.
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