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Vinish Garg writes that product content strategy informs product marketing.

How product content strategy informs product marketing for sales enablement
  • content design, product content strategy, Product marketing
  • March 31, 2022

Since product content is foundational to the design and UX and since design is sales-enablement, there is no better alliance than product content strategists working with product marketers.

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Vinish Garg explains what is product content strategy and how it helps a product.

What is product content strategy, how it helps a product
  • product content strategy, Product marketing, SaaS, UX
  • March 16, 2022

Product content strategy is such an exciting intersection of product marketing, product onboarding, content design, and brand positioning.

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Common sense business and onboarding design, as VInish Garg shares many examples including Eventbrite, PayU, Medium, MailChimp, Townscript, and more.

26 Examples of how Common Sense Business tops AI, ML, GPT-3
  • content design, design, product content strategy, product management, Product marketing, SaaS, UX
  • July 19, 2020

Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world.

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Code. To Design. To Narrative.
  • design, Product marketing, UX
  • June 13, 2020

We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative?

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Vinish Garg uses the Intercom pricing page example in a post on product content strategy for a SaaS pricing page.

Product content strategy—for the SaaS pricing page
  • content design, product content strategy, Product marketing, SaaS, UX
  • June 4, 2020

Not many product content strategists talk about their role in SaaS pricing pages.

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Recent Posts

  • The Tata Memorial Homi Bhabha Cancer Hospital, New Chandigarh—My Experiences, Part I
  • The inheritance of inequality—Using ‘Last drawn salary’ for hiring
  • The lifecycle of an interaction—in content and design
  • The leadership in design, product, and content—such a function of timing
  • The intersections in our digital work

Recent Comments

  • Outcome 2023 in Chandigarh—UX and design, product leadership, content design and strategy - Vinish Garg on Product culture is a prerequisite for a startup ecosystem
  • Content design for interaction design - Vinish Garg on Content designers bring a multi-dimensional product wisdom in the team
  • Content design for interaction design - Vinish Garg on Interaction design and the content hierarchy
  • What is marketing without content strategy? - Vinish Garg on How product content strategy informs product marketing for sales enablement
  • Our intelligence - Vinish Garg on Finding the questions, and not the answers

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

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A product content strategy, content design, and UX writing course

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.