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Vinish Garg says that we cannot separate the value of content from the value of design in digital products.

Content value—you cannot separate it from the design value

  • content design, design, product content strategy, Uncategorized, UX, UX writing
  • September 25, 2018

Content lives in design and design communicates via content.

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Vinish Garg writes a letter to his son on his 07th birthday.

Letter to my son—in a Y-shaped conversation

  • Uncategorized
  • August 8, 2018

He is seven today. He cannot vote but he knows when to raise his hand.

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Vinish Garg says that the designers should know how their work sells and the sales people should also know how the products are designed.

Designing for sales, selling the design

  • design, leadership, product management, Uncategorized
  • June 29, 2018

The design team should have basic understanding of how their sales team sells, and the sales team should have some idea of the design decisions.

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Getting started on the strategy brand narrative, by Vinish Garg.

Getting started in the strategic brand narrative

  • leadership, product content strategy, UX
  • June 2, 2018

Every brand starts with a few select words to communicate its what and why.

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Vinish Garg writes that designing UX often means that we are designing delight for the users.

Designing UX is designing delight

  • content design, design, product management, UX
  • February 6, 2018

Look at the stakes. Just think — there are people involved.

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Vinish Garg shares an experience of their bad tooth extraction.

I Had No Furniture

  • Uncategorized
  • December 13, 2017

Autobiography of a bad tooth. Uphill in the left. A bad tooth in the orbit.

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Vinish Garg shares an experience of a content strategy kick-off meeting with a new client.

A content strategy project meeting in a rapid fire mode

  • product content strategy, Uncategorized
  • November 17, 2017

“Ok, I want to know how critical this rebranding is for your business.”

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