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When market research and user research are not enough, content design or product content strategy come to the rescue, says Vinish Garg.

When research is not enough—content design comes to the rescue

  • design
  • February 23, 2025

While designing the journey, the customer success was all over the place because they totally missed the customers’ natural language.

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AI app to launch tools are the design tools and Figma is an experience design tool, and so there is no comparable, says Vinish Garg.

Feature design or experience design?

  • design, products, UX
  • February 22, 2025

These AI app development tools are feature design tools whereas Figma is an experience design tool.

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The opposite of content design is also content design, says Vinish Garg. Photo credits Unsplash.

The opposite of content design

  • design
  • February 21, 2025

Yes, the opposite of joy is also joy—in our content and design work.

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The AI debt, by Vinish Garg.

AI content is the facade and not the foundation

  • design
  • February 12, 2025

AI content cannot build our product sense, product judgment, and product development and design skills.

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An example of voting app designed by Vinish Garg, and for the role of content design and content strategy in digital products.

Our product and design sense

  • design
  • February 10, 2025

The stories for each step on the interface serve as a communication system for the audience.

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Indian content and design systems, and content design jobs, by Vinish Garg.

American pizza, Indian content and design systems, and Italian movies

  • content design, design, leadership, UX writing
  • February 8, 2025

Thousands of product teams are working in crowded nooks and corners of India. Without much content support for their design or product goals?

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Content design in life, by Vinish Garg

Content design in personal life

  • content design, design, leadership, product intelligence
  • February 3, 2025

If this is not how they make lists in their personal life, where do they separate this content design in life from content design at work?

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Design is not hard, says Vinish Garg.

Design is not hard

  • design, leadership, UX
  • design leadership, UX
  • December 6, 2024

It confuses me when a designer says that design is hard.

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Vinish Garg writes that synthesis engine are the technology future.

How system thinking and user research can support each other and why it is important

  • content design, design, leadership, product management, System thinking, UX
  • system thinking and Peter Senge, system thinking for user research, user research for system thinking
  • November 16, 2024

Our beliefs guide the research and the research findings strengthen these beliefs—this is the most beautiful part of how system thinking and user research support each other.

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The product intelligence in design, as writes Vinish Garg.

The product intelligence in design

  • design, product intelligence, product management, product sense, UX
  • design leadership, product intelligence, UX
  • November 9, 2024

Engineers bring the right technology intelligence in the digital products but designers bring the right domain-driven-product intelligence in the products. You need both of these.

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