UX Archives - Page 5 of 5

The digital design services agencies need to rethink about their working model and the business model, says VInish Garg.

Digital design services agencies—A radical perspective required

product management, UX, work
May 26, 2019

The bottomline for a digital design services agency is to ‘win a project’ and start drawling lines and writing code as soon as possible.

Vinish Garg presented at the OmnichannelX conference on systems driven content strategy.

The UX battles — pixels and dollars

design, UX
April 29, 2019

For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?

Product culture is so important in any startup ecosystem, writes Vinish Garg, about Chandigarh.

Product culture is a prerequisite for a startup ecosystem

events, product sense, UX
December 8, 2018

Product teams in Chandigarh region have a chance to unlearn the outdated features-driven product design practices and to relearn the customer-story driven experience design practices.

Vinish Garg says that we cannot separate the value of content from the value of design in digital products.

Content value—you cannot separate it from the design value

content design, design, product content strategy, Uncategorized, UX, UX writing
September 25, 2018

Content lives in design and design communicates via content.

Getting started in the strategic brand narrative

leadership, product content strategy, UX
June 2, 2018

Every brand starts with a few select words to communicate its what and why.

Vinish Garg writes that designing UX often means that we are designing delight for the users.

Designing UX is designing delight

content design, design, product management, UX
February 6, 2018

Look at the stakes. Just think — there are people involved.

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Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.