Product Content Strategy — For the SaaS Pricing Page

Content strategy is challenging for any organization. For a product company, getting started to connect the dots within the digital footprints of an organization, and then translate that energy into a content canvas can be an even bigger challenge. I first read about product content strategy by the folks at Shopify (an example, another example), and later at Facebook (example), and Intercom (example). The authors here talk …

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Designing for the OUTCOME: A Conference, Products Culture, and Startup Ecosystem

The startup ecosystem noise gets louder and is more widely distributed now in Chandigarh. I love the way students are now entrepreneuring their muscles from idea to pitching, and sometimes prototyping on their way. My co-working space CEED gives me regular chances to talk to Chitkara University students. Many a times, they surprise me with their startupreneural questions. Also, CEED …

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