About Vinish Garg

Vinish Garg writes that content strategy can help an organization align its incentives for different teams and functions.

Content strategy helps an organization align its incentives framework

content design, product content strategy, products, work
June 30, 2022

Somewhere, our incentives are misaligned.

Vinish Garg writes about content principles and how these should align with or are derived from the product principles.

Content principles and product principles

content design, design, product content strategy, products
June 27, 2022

The goal of a content system is to set up this alignment between product principles and the content principles.

Vinish Garg writes about the unique challenges of working in forests technology digital products for UX, design, content strategy.

Forests technology—analytics intelligence for sustainability and conservation

design, design and content systems, product content strategy, products
June 23, 2022

Collective Crunch is a startup in Finland who is rethinking forests with AI for a data-driven forests ownership.

Vinish Garg talks about a presentation by Josh Anderson of Precision Content, on NFTs and content strategy.

Content management for NFTs—a superb talk by Josh Anderson

content design, design, product content strategy
June 20, 2022

Josh explains the structure of an NFT in terms of contract and metadata which makes it directly reference-able to the language of structured content.

Vinish Garg writes about taking a break and going for family vacation.

Vacations time—taking a break from writing

work
June 6, 2022

I have been writing four posts in a week—Monday to Thursday. Since we have summer vacations here in North India, our family is planning a road trip to the hills somewhere in Himachal Pradesh. I will resume writing on 20 June now. I will update this post after we are back, about the destination and to share my experiences about …

Vinish Garg writes about the impact of digital products and design on customers and on society in general.

All products’ impact on society is the same

products, work
June 2, 2022

The impact of our work is not about the domain or size of the organization—to book a cab or to be able to close a deal in the CRM.

Vinish Garg shares an overview of Writer, an intelligent writing assistant for all content strategists, marketers, and content practitioners.

Writer—for content intelligence in content operations

content design, product content strategy, tools, work
June 1, 2022

Writer helps you design the foundations of the collective intelligence of the content team.

Vinish Garg writes on passive smoking and says that our digital products too are designed for passive smoking for the users.

No Tobacco Day—the passive smoking in our digital products

design, products, UX, work
May 31, 2022

They smoke while designing it and the interface retains the traces of that smoke.

Vinish Garg writes about content and design leadership and their role in design and content education.

Design and content education

content design, design, leadership, products, UX
May 30, 2022

We cannot always imagine what the customers go through for not being able to complete the transaction.

Vinish Garg shares a cricinfo scoreboard while talking about content types and content models.

cricinfo adapts itself for new content types—but where is content model?

content design, product content strategy, products, UX
May 26, 2022

The product team’s understanding and knowledge of data models could have just killed the user experience.

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Courses and programs

Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.