The UX battles — pixels and dollars
For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?
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Design for hero, strategically—a guardian of an intent
- design, leadership, product content strategy, work
- November 16, 2018
Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself.
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Content value—you cannot separate it from the design value
- content design, design, product content strategy, Uncategorized, UX, UX writing
- September 25, 2018
Content lives in design and design communicates via content.
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Designing for sales, selling the design
- design, leadership, product management, Uncategorized
- June 29, 2018
The design team should have basic understanding of how their sales team sells, and the sales team should have some idea of the design decisions.
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Designing UX is designing delight
- content design, design, product management, UX
- February 6, 2018
Look at the stakes. Just think — there are people involved.
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