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Vinish Garg writes that our work in content strategy and in content design are certainly technical work.

Our job in content strategy and content design is a technical job

  • content design, design, product content strategy
  • March 23, 2022

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable.

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Vinish Garg writes about system thinking in our digital work in content, design, UX and products, by reference to the Kalka-Shimla railway project reference.

Finding the Bhalku Ram in our systems—the Kalka-Shimla Railway project reference

  • design, System thinking
  • March 22, 2022

We need to keep an eye on the Bhalku Rams in the periphery of our systems.

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Vinish Garg writes on content types and their role in message, design, and interactions.

Content types for modern interface—a hierarchy of interactions, integrations, intersections

  • content design, design, product content strategy
  • March 21, 2022

Many modern products build content interface on top of content types because either the consumers’ interaction models are complex or the use cases are highly audience-centric.

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Vinish Garg shares what surprised them most in technology work so far.

What surprises us in our technology work

  • design, product content strategy
  • March 17, 2022

I underestimated the role of domain expertise in technology work.

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Vinish Garg writes that being design-driven may not be a good idea as design is secondary in the org.

Design is secondary in the design-driven organizations

  • design, leadership, UX
  • March 9, 2022

If we take design-driven to be the default, we might see the bigger picture a lot more clearly.

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Vinish Garg shares their dream design team and why he selected them in this team.

What is your dream design team?

  • design, product content strategy, product management, UX
  • March 8, 2022

Designing a team is about selecting people in specific roles and how they can work together.

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Vinish Garg says that content designers bring a multi-dimensional value to the product teams.

Content designers bring a multi-dimensional product wisdom in the team

  • content design, design
  • March 7, 2022

Content designers do not only write and publish content, they build products. They build businesses.

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Vinish Garg explains the scope and the role of UX writing which is far more than enabling the actions on the product interface.

UX Writing is planning content beyond the actions and interactions on the interface

  • design, product content strategy, UX, UX writing
  • March 1, 2022

UX writing builds trust, enable sales, and takes the customer journey forward.

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Vinish Garg talks about the steps on how to start a UX writing project.

Getting started on a UX writing project

  • design, UX writing
  • October 12, 2021

Planning it for the brand message, for the holistic customer journey, for edge cases, and for the forms.

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Common sense business and onboarding design, as VInish Garg shares many examples including Eventbrite, PayU, Medium, MailChimp, Townscript, and more.

26 Examples of how Common Sense Business tops AI, ML, GPT-3

  • content design, design, product content strategy, product management, Product marketing, SaaS, UX
  • July 19, 2020

Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world.

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