Product content strategy—for the SaaS pricing page
- content design, product content strategy, Product marketing, SaaS, UX
- June 4, 2020
Not many product content strategists talk about their role in SaaS pricing pages.
Read More
Time. We may never have it again
- work
- May 4, 2020
We have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have.
Read More
Not investing in product positioning is a disrespect to the product itself
- product management, Product positioning, UX
- May 2, 2020
Product positioning is an extension of the strategic brand narrative and it should be well-thought, research-driven, and respected.
Read More
Our decisions framework
- leadership, System thinking, trends and practices
- April 2, 2020
We have technology frameworks for Javascript, and we have design systems too. Do we have a decision frameworks too?
Read More
Pixel-assured before pixel-perfect
- design
- July 5, 2019
Designers are hooked to design pixel-perfect layouts.
Read More
8Knorks—design around dinner, in Chandigarh
- content design, events, UX
- June 17, 2019
8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints.
Read More
Digital design services agencies—A radical perspective required
- product management, UX, work
- May 26, 2019
The bottomline for a digital design services agency is to ‘win a project’ and start drawling lines and writing code as soon as possible.
Read More
The UX battles — pixels and dollars
For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?
Read More
Product culture is a prerequisite for a startup ecosystem
- events, product sense, UX
- December 8, 2018
Product teams in Chandigarh region have a chance to unlearn the outdated features-driven product design practices and to relearn the customer-story driven experience design practices.
Read More
Design for hero, strategically—a guardian of an intent
- design, leadership, product content strategy, work
- November 16, 2018
Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself.
Read More
Recent Comments