The Republic of OUTCOME

26 January. India. Indian Republic Day. Being a republic gives us the choice to govern ourselves as a citizen of India. It gives us fundamental rights. To realize how important it is, see a few countries that are not a republic. 26 January 2019 is India’s 70th Republic day. While I am completely involved with OUTCOME that happens in 12 …

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Designing for the OUTCOME: A Conference, Products Culture, and Startup Ecosystem

The startup ecosystem noise gets louder and is more widely distributed now in Chandigarh. I love the way students are now entrepreneuring their muscles from idea to pitching, and sometimes prototyping on their way. My co-working space CEED gives me regular chances to talk to Chitkara University students. Many a times, they surprise me with their startupreneural questions. Also, CEED …

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Lets Discuss Content and Design in the Language of Stories

Personas. Customer journey. Content types. Jobs To Be Done (JTBD). Wireframes. Buying decisions. Abandoned cart. Leads. CTA. Product teams worldwide use all kind of terms to design experiences. When I see different UX events (including 3 days conferences) and even the decks on Slideshare, not many design teams speak in the language of storytelling. I am working on an event …

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Design for Hero, Strategically—A Guardian of an Intent

Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. See some of her select writings for Ontotext, and know more about her fascinating insights at her website. Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for …

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Content Value—You Cannot Separate it From Design Value

Mark Lewis, the celebrated technical communicator and a veteran in the industry published Deep thought leaders discuss the “value of content”, in this month’s STC Intercom on LinkedIn. Mark has listed a few industry best references (writings, talks) on content value and content metrics. In my understanding, the notion of content as a profit-center have been largely discussed in context …

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Designing for Sales, Selling the Design

I read Joe Cutler’s post on products’ failures in Its Product’s Fault! Right?, on Medium. It has been widely discussed that the primary reasons of startups’ failures are around product-market fit (or as Brian Balfour says, market-product fit). This is in addition to other factors including weak leadership, flawed product execution, or lack of funds. Market In February this year, CBInsights published …

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Content Strategy in Financial Corporations— An Interview with Lauren Lucchese of Capital One

I ran a series of content conversations, twice in the past. At present, I am running part three in the series and with a difference. This time, we see guests sharing their content strategy experiences in specific industries. Today, we have Lauren Lucchese (of Capital One) as our guest, and Lauren is talking about Content Strategy in Financial Corporations. “It’s our …

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