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Vinish Garg writes that our work in content strategy and in content design are certainly technical work.

Our job in content strategy and content design is a technical job

  • content design, design, product content strategy
  • March 23, 2022

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable.

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Vinish Garg writes on content types and their role in message, design, and interactions.

Content types for modern interface—a hierarchy of interactions, integrations, intersections

  • content design, design, product content strategy
  • March 21, 2022

Many modern products build content interface on top of content types because either the consumers’ interaction models are complex or the use cases are highly audience-centric.

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Vinish Garg writes that finding and questions is more important than finding answers.

Finding the questions, and not the answers

  • content design, product content strategy, product management, product sense, UX
  • March 15, 2022

Many products die because of the lack of conversations in the product team.

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Vinish Garg says that content designers bring a multi-dimensional value to the product teams.

Content designers bring a multi-dimensional product wisdom in the team

  • content design, design
  • March 7, 2022

Content designers do not only write and publish content, they build products. They build businesses.

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Systems-driven content supply chain which means system thinking for content strategy, says Vinish Garg.

A systems-driven content supply chain is the life blood of customer experience

  • content design, product content strategy, System thinking, UX
  • April 22, 2021

After working with many product teams worldwide as a content strategist or design lead, or sometimes as a product manager for smaller teams, I realize that I was working with them without a title.

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Getting hired as a UX writer

  • content design, UX writing
  • July 28, 2020

Designing a UX Writing portfolio that invites attention because it is personalized for your work experience.

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Common sense business and onboarding design, as VInish Garg shares many examples including Eventbrite, PayU, Medium, MailChimp, Townscript, and more.

26 Examples of how Common Sense Business tops AI, ML, GPT-3

  • content design, design, product content strategy, product management, Product marketing, SaaS, UX
  • July 19, 2020

Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world.

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Vinish Garg reviews Hey.com for its design, UX, and usability, and writes that it is a poorly designed product.

Hey.com! Where is the design?

  • content design, product sense, UX, UX writing
  • June 28, 2020

We see more stories for why Hey may not work than why Hey might work, but I have different reasons for not using Hey.

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Vinish Garg uses the Intercom pricing page example in a post on product content strategy for a SaaS pricing page.

Product content strategy—for the SaaS pricing page

  • content design, product content strategy, Product marketing, SaaS, UX
  • June 4, 2020

Not many product content strategists talk about their role in SaaS pricing pages.

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Vinish Garg hosts an invite only dinner in Chandigarh, to invite the design leaders in the region to discuss products and our work.

8Knorks—design around dinner, in Chandigarh

  • content design, events, UX
  • June 17, 2019

8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints.

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.