Design is secondary in the design-driven organizations
- design, leadership, UX
- March 9, 2022
If we take design-driven to be the default, we might see the bigger picture a lot more clearly.
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If we take design-driven to be the default, we might see the bigger picture a lot more clearly.
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Designing a team is about selecting people in specific roles and how they can work together.
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Content designers do not only write and publish content, they build products. They build businesses.
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UX writing builds trust, enable sales, and takes the customer journey forward.
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Planning it for the brand message, for the holistic customer journey, for edge cases, and for the forms.
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Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world.
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We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative?
Read MoreDesigners are hooked to design pixel-perfect layouts.
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For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?
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Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself.
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